The Cost of Poor Quality (COPQ) is a powerful strategic tool that helps businesses identify, measure, and eliminate inefficiencies. Unlike vague discussions about improvement, COPQ provides a concrete, financial method of understanding exactly how process failures impact your organization's bottom line.

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Today's article is a bit of a confession. How we grew too fast, and the pains that came with that. Our services and products were solid, team was talented, and customers appreciated us. So much, we grew 25x between 2011 and 2013. Yet, something was wrong, and we knew it.

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Imagine having a proven formula to inspire action, captivate audiences, and deliver compelling messages. That’s exactly what Alan Monroe, a communication professor at Purdue University, created in the 1930s: Monroe’s Motivated Sequence (MMS).

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Whenever a customer's main contact changes there's a risk of miscommunication, overlooking important information, or having things fall through the cracks. When that happens, you've entered the danger zone.

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