Digital marketing insights.

The Cost of Poor Quality (COPQ) is a powerful strategic tool that helps businesses identify, measure, and eliminate inefficiencies. Unlike vague discussions about improvement, COPQ provides a concrete, financial method of understanding exactly how process failures impact your organization's bottom line.

Imagine having a proven formula to inspire action, captivate audiences, and deliver compelling messages. That’s exactly what Alan Monroe, a communication professor at Purdue University, created in the 1930s: Monroe’s Motivated Sequence (MMS).

Whenever a customer's main contact changes there's a risk of miscommunication, overlooking important information, or having things fall through the cracks. When that happens, you've entered the danger zone.