Kayak Marketing | Marketing

A lack of conversions got your attention?

Improve marketing effectiveness with proven strategies.

Calendar
Contact

Copywriting Frameworks

Emotive Rich Media

Focussed Messaging

Marketing to an "audience" is a shotgun approach to personalization. This is how you focus like a laser, convert more prospects, and grow your business.

1

Qualify Good Fit Clients

 

We ask about your goals, challenges, offerings, and opportunities. Key people are interviewed; sales, operations, ownership, and customers share insights. We work together to uncover blocks, align teams, and focus on what matters to your customers.

one-800

2

Disqualify Poor Fit Leads

 

While it's tempting to sell to anyone who'll buy, not everyone is a good fit for you. Clarifying the organizations or audiences you sell to – well – is task number one when positioning your products and services, helping your sales team to avoid spinning their wheels.

two-800

3

Craft Great Messaging

 

Organizations don't buy from you, their people do. Each of which is subject to personal views, bias, and role-based motivations. Having determined who to talk to and what to say, sales & marketing messaging is crafted for use in all marketing collateral.

three-800

Implementation: Done With You or For You

1

Copywriting

 

Based on the previous work done together, we select an appropriate copywriting framework for your project. Key messages are then drafted and refined until they resonate.

four-800

 

2

Visual Design

 

Copy in hand, complimentary visuals are sourced or created. Careful attention is paid to colour consistency, emotional context, and adhering to your company's brand standards.

five-800

3

Production

 

Because all the thinking and creation of assets have been completed, the "production" phase is often viewed as an assembly exercise (which is essentially what it is).

six-800

People don't want to buy our products & services. They want to solve their problems. Let's help them do that.

drop-zone-icons-conversion-success-600

Let's talk about driving conversions instead of creating projects.

We’ve spent decades working with organizations just like yours to improve marketing efforts to improve lead generation results. We’ve seen the challenges you face countless times, and know how to address them. Our experience spans thousands of projects with more than 700 clients since 1999.

Frequently Asked Questions: Marketing

Inbound marketing, conversion marketing, messaging...

At the end of the day, it doesn't matter what you call it...marketing is marketing. You need leads and customers from the efforts and budgets you invest. We're here to help you do that.

Ideal client or persona...what’s the difference?

Your ideal client refers to the organizations you aim to work with, while personas represent the specific individuals within those organizations that you want to reach and communicate with. Personas base their decision-making on a combination of their role at the organization and the level of urgency they feel to take action.

Why should we hire you if we already know how to do this?

Even top athletes hire coaches when they want to improve results. Similarly, we bring specialized expertise and experience to your projects, helping you refine your strategies and improve results. Our guidance helps you unlock greater returns from your marketing investment.

Our business is different. Have you worked in our industry before?

With experience working with over 700 organizations across various industries, it’s likely we’ve worked in your industry and encountered challenges similar to yours. That said, what truly matters is that we combine your insights with our marketing expertise to create tailored solutions that achieve more together than either of us could alone.

Why don’t you just do it for me?

Unlike traditional advertising agencies that do their work out-of-sight and then pitch you on it, we collaborate with you throughout the process – transparently. You’ll know what was done, why it was done, and how to replicate or improve upon it in the future (with or without us) because you collaborated on it. Working together means you become empowered to build on the work going forward. No more restarts or resets.

How many leads can I expect as an outcome?

That depends. Our programs equip you with the assets, skills, and strategies needed to sustain lead generation over time. Your results will grow as you apply the work and refine as you go forward. Sky's the limit.