Kayak Marketing | Websites

Your website never looked so smart or launched so fast.

Intelligent, custom websites in days instead of months.

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Customizable Themes

Smart Content

HubSpot & WordPress

Make your next website project, your last.

Websites that adapt so easily, you can redesign it live if you want.

1

Design Flexibility

 

No-code, drag & drop editors are standard for both HubSpot and WordPress CMS platforms. It's a blessing and a curse. A blessing, because there's little need to code any more and virtually anyone can lay out a web page...which is also why it's a curse. Thankfully, our website projects have UX, UI, and SEO best practices built right in.

Pro Toolset

2

Modern Styling

 

Books get judged by their covers. Websites do as well. Outdated, unclear offer presentation kills business, no matter how good your stuff is. But, it's not enough for your site to look good, it has to work well too, not only for visitors, but your team as well. The right toolset makes administering your website enjoyable.

Easy to Use

3

Intelligent Tech

 

The difference between HubSpot and Google is that HubSpot knows who is on your website and what they are looking at. Google just knows someone is there. HubSpot is levels above, allowing you to see data easily and benefit from an advanced toolset. We recommend HubSpot's CRM Platform for your tech.

Powerful

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Any website featuring pro-level tech that's easy to use, adaptable going forward, offers a user experience that's enjoyable, and provides accurate reporting means targeting your prospects becomes less of a labour and more of a pleasure.

 

 

It's time you had a beautiful website that helps you convert visitors, is easy to use, and provides you with intelligence at every turn.

Responsive at any Size  ★  Fast on any Connection  ★  No-code Editing

What could be better?

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It's time to talk about presenting offers, gathering intel, and converting prospect instead of just creating another redesign project.

We’ve spent decades working with organizations just like yours to deploy smarter websites and improve marketing effectiveness. We’ve addressed the website challenges you're facing countless times. Our experience spans thousands of projects with more than 700 clients since 1999.

Let's talk.

CMS for Developers
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MiniBulk bags discovered that product quality and stock on hand (while high on the list) weren't their prospect's primary concern. Avoiding downtime is, because bag failure or lack of bags means their plant stops operating. The difference is in messaging that addresses what really matters to them.

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Evans Consoles needed to update their website to look different from their other sites while being easy to manage. The tech stack had to be the same so users could toggle between sites. The solution: a shared theme with branded variants followed with a site migration conducted live.

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Converting a high rise tower from condominiums into rental units takes completely new thinking. A new target audience was determined, marketing created new messaging, and the tower rented out in record time despite the presence of considerable competition in the community.

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When your supply chain is five layers deep, you might never know who your customer/end user is. Messaging becomes less about the product and more about why others might promote your product. Identifying motivations at all levels of the supply chain is critical. Conversational fluency is the key.

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We asked Future Values' owner where his best clients came from. 'LinkedIn,' he replied. To confirm, he traced back to the source to discover that leads made contact via LinkedIn, but were actually referrals. Thus, accountants made more sense to market to, as a source of high quality referrals.

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WordPress websites owners often set aside budgets for technical maintenance, security patching, and plugin updates. All of which can be a huge distraction from sales and marketing. So we took the tech in-house. Clients can now do their thing, without having to deal with tech headaches.

Invaluable help maximizing our HubSpot tools and strengthening our content strategies. Kayak's team has class-leading capabilities.

The team went over and above to ensure that we were set up for long term success. Kayak is now a trusted partner that I would highly and heartily recommend.

- Lori Dundass, Associate Director, Business Marketing, ATB Capital Markets

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Kayak's approach involved a lot of hands-on learning and knowledge transfer, which we really liked. And, that was the actual reason we selected Kayak.

We have worked with Kayak for a number of years including on a recent website redesign and they have always delivered top notch service, professionalism, and expertise.

- Joel Richards, Richards Mortgage Group

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The longevity of our partnership speaks volumes. After 14 years, I'm as enthusiastic about working with Kayak as ever, and look forward to continuing our collaboration.

- Kev Burns, Kev Burns Learning

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Frequently Asked Questions: Websites

Does this apply to HubSpot CMS or WordPress CMS?

Yes. The Design tools we use are very similar for both, as is our approach.

Do you design websites Pixel Perfect or Bootstrap?

Both and "it depends." Essentially, pixel perfect websites are developed to match a design mock-up (pretty much the entire thing is custom web development with code). Whereas, bootstrap websites utilizing themes (templates and modules) that are pre-developed that users can drop & drop onto a page–without needing to code anything–to create layouts without a developer. Both have their use cases and it's possible to have a hybrid site as well. To learn more, check out Bootstrap or Pixel Perfect? on our blog.

Does this apply to HubSpot CMS or WordPress CMS?

Yes. The design tools we use are very similar for both platforms, as is our approach.

What makes your HubSpot website theme better...or "Pro"?

Great question. At the core of our professional website deployments and migrations on HubSpot is a "developer" theme, DropZone Pro theme. The first of it's kind, DropZone Pro theme is comprised of a number of pro-level modules, UX/UI/SEO-optimized templates, and easy-to-use customization tools that are pre-configured in conversion-focussed layouts. Just select one to create pages and start flowing in your content.

DropZone Pro theme is not available from the Marketplace – for a reason – Marketplace themes are not customizable, which limits what you can do with them moving forward. DropZone Pro theme frees you up to customize anything you want. So you'll never need a new theme again.

Can I do it myself?

That's very possible. Most of our clients opt to have us handle the initial implementation and then train them to take over. When needed, they invite us back to help with new projects.

Why don’t you just do it for me?

Unlike traditional advertising agencies that do their work out-of-sight and then pitch you on it, we collaborate with you throughout the process – transparently. You’ll know what was done, why it was done, and how to replicate or improve upon it in the future (with or without us) all because you collaborated on it. Working together means you become empowered to build on the work going forward. No more need to restart or reset with new partners in the future.

Can you train us to manage the website?

Yes. In our experience, the more you know and do, the more you'll get out of your website investment. We are happy to provide coaching, consulting, and training around content management, user experience, improving lead generation, and much more. Empowering our clients is at the core of our mission, so YES!

Our business is different. Have you worked in our industry before?

With experience working with over 700 organizations across various industries, it’s likely we’ve worked in your industry and encountered challenges similar to yours. That said, what truly matters is that we combine your topic knowledge and insights with our marketing expertise to achieve more together than either of us could mange alone.