Best Practices for Replying to Negative Google Reviews

Negative reviews can be extremely tricky, especially during this time of the year.

What's the Difference Between Buyer Personas and Demographics?

As our clients and blog readers will know, Kayak's team members are big proponents of applying buyer personas to marketing goals in order to understand the various audiences on the receiving end of lead generation efforts.

It would be funnier if it didn’t hurt so much

We see blunders all the time in marketing, especially when people try to take shortcuts or listen to bad advice that ends up working against them. No matter what kind of decision you make, though, you can rest easy knowing that someone else has probably done worse.

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The Website ReDesign Crash Diet Phenomenon

Several times a week, I field calls from potential clients that are looking for a new website, a new content management system, or help with a new tool they've purchased that will help them to finally succeed online.

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How One Web Developer's Mistake Cost Me A Small Fortune… and Saved My Business

It was 2010, and I was in the midst of recovering from a horrific battle with stage IV cancer. Getting back to work was a challenge, and I was grateful to the staff and clients who stayed with our (then) design firm throughout my battle with the “Big C” then they’ll ever know. Late in the year, however, we ran into a challenge with one of our most important developers.

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Is Google Pardoning Link Spammers?

Google has incorporated Penguin into their Core Algorithm. That's big news. Prior to last week, sites that had deployed black hat SEO strategies such as link farms and similarly shady tactics were penalized. Not any more.

Google Penalty for Pop-Ups in 2017

Google has announced that they'll be penalizing sites that use an interruptive pop-up, especially those that cover a significant amount of content.

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Are You Ready for Environmentally Friendly Web Design?

When it comes the environment, some industries get all the attention. Automakers, energy companies, and chemical manufacturers come to mind. But, we’ve been thinking about starting a new trend in our own line of work. We think it’s time the world opted for environmentally-friendly website design for a change.

Use The 3 Buckets Strategy To Convert Leads

Being successful with inbound lead generation is a wonderful thing. Every time you open up your inbox, there are new sales opportunities waiting for you.

26 Billion Reasons You May Consider Linking Out

Last month, news broke that Microsoft would be buying the social platform LinkedIn for the low, low price of $26.2 billion USD. The announcement has already made its rounds through the business press, with analysts parsing through the price and wondering about the effects on shareholders.

Guard Your WordPress Site in 4 Steps

WordPress is an amazing platform. Since its launch twelve years ago, it has grown to power over 25% of the ten million most popular websites – an impressive achievement by any measure. (The next most popular content management system is Joomla, with just 2.8% market share.)

Going Global: Now Marketing on Both Sides of the Atlantic

If you’ve been following KAYAK’s progress at all, you’ll know that we’ve been growing by leaps and bounds over the past few years, making it onto the pages of mainstream media, including The Calgary Herald, Forbes, The Financial Post, Ottawa Citizen, and even the CTV news for our unique approach.

4 Reasons Content Scrapers Are Too Stupid to Worry About

Just a few mornings ago, I was contacted privately by a colleague on Google Plus. Knowing that I create a lot of content, books and articles, he wanted to get my opinion on an unfortunate situation. Namely, that he’d caught a competitor “borrowing” content from his site… and by borrowing, I mean lifting it word-for-word (try the Copyscape Checker).

The Sweet Taste of a Curious Collaboration

As many clients and friends already know, I’m a #craftbeerfan. It’s not just that I enjoy drinking craft (although I very much do), but I do love how the brewers offer some pretty out-of-the-box ideas. Craft brewers aren’t afraid to do things differently, and sometimes make seemingly mismatched ingredients work together in fun and interesting ways. Isn’t that really the essence of creativity, regardless of the canvas?

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Are You Shortchanging Yourself One AdSense Click at a Time?

Recently, we had the chance to work with a new client who had a large, user-driven website containing over 8 million different pages. The content was unique and focused, and as a result the client was attracting thousands of visits from searchers every month. In order to monetize that traffic, they had installed Google’s AdSense tool, earning a few cents for each click generated through the ads (earning thousands of dollars per month).

Digital marketing insights.

Insights from Randy Milanovic, awarded Buzz Sumo's Top 100 Digital Marketing Influencer.