4 Annoying Website Design Mistakes that Drive Customers Away

Most marketers would say they know a bad website when they see one. The crazy fonts, cluttered layouts, and outdated animations are dead giveaways. And yet, we continually see surveys – like this one from Nielson – that show us how lots of organizations keep frustrating online visitors.

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Should I care where my website is hosted? Here are 7 tips on the topic.

If you don’t know a lot about the servers where your website is stored – or even which company you’ve purchased web hosting through – you certainly aren’t alone.

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Using Influence Marketing and Persona Mapping to Grow Your Leads

Back in 2013, I co-wrote a book with my friend and fellow Canadian marketer, Sam Fiorella, titled “Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media Marketing”.

A Sounding Board Just Might Be your Wisest Investment

When we look at human behaviour from the outside in, we come up against a recurring problem: we don’t know what we don’t know.

An Organic Approach to Marketing and Customer Care

At some point in the last decade, a critical number of people started thinking about the kinds of side effects that might come with using too many pesticides, antibiotics, and other foreign substances to grow food.

Why is it So Easy to Chase Bad Strategy Online?

Stop me when this sounds familiar: one of your colleagues or clients comes up with an idea that sounds mildly intriguing. But, the plan they put together is based on assumptions, the offer they’re making isn’t compelling to customers, or the whole thing just seems destined to go nowhere.

4 Simple Questions for Managing Change in your Office

As the principle of a web-based marketing company, I’m no stranger to the concept of change. My industry is driven and defined by new ideas, to the point that my colleagues and I are reinventing ourselves on a continual basis.

Is Your Conversion Ratio Accurate or Just a Bold Faced Lie?

How many blog subscribers do you have? What kind of conversion ratios are you achieving? How much money did you make from that offer?

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Can Marketers Fool You Into Thinking You Haven't Been Fooled?

Stop and think for a moment about how often you’ve seen something advertised on TV, or the Internet, and thought to yourself: “who would be stupid enough to buy that?”

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How Do You Avoid Self-Serving Bias in Your Business & Marketing Efforts?

Think back to the last great thing that happened in your business. Remember all the good work you put into making it happen, and smart decisions you made that led to the triumph.

Is your Website Underemployed?

Your website isn’t just a marketing item – it’s a potential hub of information, relationship-building, and sales activity. It’s also the most visible component of your marketing plan. Do you get the sense it's under performing? Let's check on a few of the most common and telltale signs...

Why Does Consensus Often Lead to False Positives?

One of the interesting things I've learned studying behaviour and unconscious bias in marketing is that most people tend to think of themselves as being average when it suits them, but extraordinary when it helps their self-esteem. And, because all of this happens on a subconscious level, we do it without even realizing it.

My Egocentric Bias is Bigger Than Your Egocentric Bias

At some point or another, someone in your life – like a parent or spouse – probably reminded you that you aren’t indeed the centre of the universe. That’s something we all come to learn eventually, even if we don’t necessarily like it.

Which of the 9 Whys Motivates You Most and Do They Really Matter?

No doubt you've heard of Simon Sinek's Start With Why TedX talks or his books, but did you know that the origins of The 9 Whys are the work of Dr. Gary Sanchez of the Why Institute? In the slim chance you haven't heard of either speaker, it's a construct of 9 motivations that most people identify with as their primary 'purpose' in life.

Are You Getting Stuck on Sticker Prices?

Financial icon Warren Buffett (WIKI) likes to remind investors that the price of something is what you pay for it, while the value is what you get in return. That’s why it’s easy for something cheap to be more expensive in the long run. In fact, prioritizing short-term budgets almost always comes back to haunt you.

Digital marketing insights.

Insights from Randy Milanovic, awarded Buzz Sumo's Top 100 Digital Marketing Influencer.