Kayak Marketing Blog | Digital Strategy (13)

Digital marketing insights.

Insights from Randy Milanovic, awarded Buzz Sumo's Top 100 Digital Marketing Influencer.

4 SEO Keywording Tips for Attracting Website Vistors

Give them what they want. Relevance is all about content with appropriate keywords. What Google’s Auto Complete is Telling You About Search Trends

Online Marketing Content: Website Must Haves Part 3

Compelling Online Content: Website Must Haves Part 3

Landing Pages: Inbound Marketing Principles

What Makes an Effective Landing Page?

Social Media Policy in the Office

Making sure social media works for your business. Now that we’ve gone over some of the major social media platforms you’re likely ready to get going or have already started. But there is one important step you should consider before jumping into the deep end. That step is to create a policy regarding social media. Here are some suggestions to consider:

Aesthetics: Website Must Haves Part 2

How design and usability play a role in your inbound marketing strategy. Generating a bunch of traffic to your site is great, but does little if your site isn't helpful for your visitors. Depending on the industry, most websites have a 30-60% bounce rate on average.

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