Kayak Marketing Blog | Content Optimization (5)

Digital marketing insights.

Sales, Marketing, and Business insights from Randy Milanovic, a Buzz Sumo Top 100 Digital Marketing Influencer.

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How Personal are Your Marketing Personas?
In some of our previous posts (not to mention our highly recommended e-books, now available on Amazon), we've gone into a bit of detail describing our process for creating marketing personas – profiles of our best potential customers that allow us to communicate with them in a way that speaks to them.
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How do Mobile Devices Change Your Approach to Inbound Marketing?
It has been known for some time that mobile devices like smart phones and tablets are being bought and activated at a frantic pace.
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Is Your Lead Generation Picture Perfect?
Images have always had a unique kind of sales and marketing power, if only because the human eye is trained to pick up on visuals faster than on text or abstract ideas.
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Revisiting Google's Refined Penguin 2.0 Update
With the initial rollout of the Google Penguin update more than a year behind us, you would think it would be "old news," especially in the rapidly shifting world of Internet marketing.
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7 Ways to Fill in the Details on Customer Profiles
In a recent post, we shared one of our little online marketing secrets: that we are willing to do things like create cardboard cutouts of our best customers to help us better understand them and remember their needs.
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How Long Would it Take the Police to Identify Your Clients?
In television crime dramas, detectives draw painstaking detail from victim interviews, drawing one little piece of information after another until that "ah ha" moment where the sketch artist puts them together and the guilty culprit is identified.
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Zen and the Art of Search Engine Optimization
What is the sound of one keyword clapping? Can Google itself create a site so large that it can't even be indexed? Can any marketer ever step into the same algorithm twice?
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3 Often-Overlooked Benefits of Online Automated Lead Generation
We'll be the first ones to admit it: we absolutely love automated lead generation systems. It's what we do, but you could almost say it's what we live for.
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An Internet Marketing Fact That's a Thousand Years Old
Can anything about Internet marketing really be 1,000 years old? That might seem like an impossibility, but we certainly think so.
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What Actually is – and isn't – a Lead Generation Website
Specifically, everybody wants to attract more leads online, but not everyone understands what that really means, or how to define online success.
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The Two Things You Have to Know About Automated Web Marketing
Automation has become a hot topic in recent years, and for good reason: It represents the next logical evolution in finding customers through the Internet.
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Achieving search success is a little bit like finishing a Marathon
Having a search engine optimized business website is a little bit like running a marathon, or writing a novel: Lots of people want to have the finished achievement, but don't look forward to the time and effort it would take to make it happen.
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How to Get More Traffic From Any Search Engine Position
A lot of time and money are spent on improving a business's website search engine positioning – where it shows in search engine rankings for important keywords and phrases.
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A Dozen Red Hot Web Marketing Resolutions For 2013
It's surprising how few businesses make real resolutions for their Internet marketing plans. After all, what better way to heat up your bottom line than by gaining more customers over the Internet in 2013? That seems like a big missed opportunity, so in case you haven't made yours for 2013, here are a dozen you can borrow from us:
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4 Things the Season Teaches Us About Human Nature (& Web Marketing)
Flip on your television over the next few weeks, and you'll be reminded of the many heart-warming lessons of love this holiday season. Pay attention to the way shoppers and customers act, however, and you can learn a lot that can help you grow your business for any part of the year.
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