devleloper coding prerendering into HubSpot templates

Prerendering Content on HubSpot Websites for Marketers

Hardly a day goes by that clients don't ask about SEO. One way to improve your HubSpot site's performance is prerendering and serving static versions of web pages (not the same as caching). But, not all pages can be prerendered.

6 key google ranking 'demotions' and 7 confirmations

6 Key Google Ranking Demotions (and confirmations) That You Should Know About

A series of algorithmic demotions are discussed in the recently released (leaked?) Google docs. Descriptions are limited, but definitely worth a look so we can get some insight into how each impacts your SEO.

User Experience: Choosing the Right Navigation Approach for Your Website

Your small business's website serves as THE online touchpoint for many prospects. Done right, it can showcase what you do and drive conversions. One aspect that can significantly impact your website's success is user experience. And within user experience, is your site's navigation approach.

How to Leverage Customer Stories, Case Studies, and Use Cases

Strategic storytelling is a powerful tool for businesses aiming to forge a strong connection with their audience, effectively showcase their solutions, and catalyze business growth.

F-Pattern and Z-Pattern Layouts in Website User Experience Design

Understanding how users scan a webpage is crucial for creating engaging and effective sites. Two well-known scanning patterns are the F-pattern and the Z-pattern.

6 Copywriting Techniques You Wish You Knew Already

Every member of your team should have an awareness or even command of these techniques. Learn 6 copywriting formulas, complete with outlines, examples, and recommend applications covering both Conversion and Information strategies.

UI Best Practices for HubSpot CMS: A Marketer's Guide

Your website migration is more than just moving content from one platform to another. It's an opportunity to enhance your website's user experience, improve accessibility, and realign your website with your brand's goals.

designer creating an effective website layout

Effective Websites Incorporate Content Design, Website Design, and Template Design

If you're here, you're likely seeking to understand the relationship between content design, website design, and template design in the context of effective website creation.

planning and building with custom modules and themes

HubSpot's CMS Hub: A User Experience-Centric Guide for Marketing Managers

A well-structured website is more than just a pretty face. It's about creating a user experience (UX) that not only delights visitors but also drives conversions.

haunted house generative fill in photoshop to extend image size and look

Will "Original" Generative Images Replace Your Stock Image Subscription?

See that rectangle at the top? That’s my original photo. Well, almost. Check out the original, original photo below. The rest is generative fill. The original image was both extended and redrawn using Photoshop (Beta).

Important Considerations for Migrating Your Website to HubSpot CMS

It's not just the website that's getting moved. Your business is being migrated, improved, and optimized...when it's done right. And that's about the best outcome you can achieve from a website migration.

Bye bye pixel perfect. Website design and dev practices have changed.

The introduction of high-performance templates and content modules over the past few years has opened the door to quicker deployment of higher-quality websites.

Should I Use Ai-Assisted Writing Tools?

When I'm stuck in a content rut, it can be helpful to get an outside perspective. That usually means engaging a copywriter, briefing them, and awaiting their first draft.

Why keep it simple, smarty?

At Kayak, we believe that trust sells. And, that transparency, clarity, and affinity remove barriers to trust. I also believe that keeping it simple, smarty, creates fertile grounds for trust-building.

don't fear publishing pricing on your website

Should I Publish Pricing or Rates on my Website?

You're a business leader who wants to build trust with your customers. But you're not sure whether you should share your prices on your website. You worry that this might scare off customers or give your competitors too much information.

Digital marketing insights.

Insights from Randy Milanovic, awarded Buzz Sumo's Top 100 Digital Marketing Influencer.