Digital marketing insights.

Although many in the SEO and online marketing industry like to speak about Google's algorithm as if it were an ancient secret buried beneath a mythical tomb, secrets known only to a chosen few who spend their days meditating in silence, the reality is actually a lot more mundane. Even if we don't know exactly what Google wants from a website, we've had a pretty good idea for several years about what our visitors want.

Marketing can be a world of adventure and discovery all its own, so there's no surprise that we could pick up a trick or two from one of the most popular video game franchises of the past 25 years. What can Legend of Zelda teach you about being a better marketer?

A realm of endless possibilities, content marketing is a fascinating and rewarding field. The unpredictability of the feedback generated from a piece of content is a testament to its dynamic nature. Recently, I've had two experiences that led me to a profound realization about the true impact of content in the digital marketing world.

Recently, I've taken a few of my social connections out to the virtual woodshed for posting (or from my perspective, over-posting) what I consider near meaningless or empty, low value content. Grumpy cats, goats, lions, famous quotes and other people's pictures, to name just a few: do they have any real significance beyond some very brief entertainment value?

So You Wore Out Your Audience With Headline Trends… You Won't BELIEVE What Happens Next!

Following are four summaries of well-shared SocialMediaToday.com posts, along with links to each article...

In the world of online marketing, it's amazing how often things like "general advice" and "best practices" make the quick but substantial leap into immutable truth.

Here's what's making waves at KAYAK this week.

If you've ever had the feeling that online marketing is great but learning about it is a chore, then I have an awesome resource to share with you today.

Mr. Spock famously decreed that "the needs of the many must outweigh the needs of the few." It's a great quote, and a rather selfless philosophy when you're trapped next to a spaceship’s overheating reactor. However, in the world of online marketing, it's quite an outdated point of view.

In an effort to spread Kayak's message of peace, love, and creating really awesome lead generation business websites, we occasionally contribute as regular columnists to other noteworthy blogs.

Clients generally love us, and our competitors generally hate us. Oddly enough, most feel the way they do for exactly the same reason...

A lot of behaviour theory is built on the assumption that we’ve learned all of the most important things as children. This acceptance of a pre-programmed way of thinking can cause us to make and repeat mistakes.

Honest, unfiltered engagement is crucial to online success. But, like much of human communication, it can be a mixed bag.