What LinkedIn Pulse Isn’t Sharing With You

I love LinkedIn Pulse – it’s a great forum for publishing and re-publishing content for a new or different audience that your other platforms. I’m all for anything that connects people on the Net with great content, and Pulse does that well.

8 Tips About Social Posting for Engagement

Most marketers realize that announcing and sharing their posts on social media sites like Twitter, Google+, or Facebook is an important part of attracting interest. Doing so allows you to alert your connections that you have new content to check out, and could even help jumpstart a conversation with the people you want to get to know.

3 Easy Ways to Foster Creativity in Your Company

Creativity is a popular subject in the business world, and a crucial element to any online marketing campaign. It’s also notoriously difficult to define and identify. So it was very interesting to those of us in the content creation world when Adobe – the leader in creativity-enhancing software – released a study on the way it works in organizations around the globe.

4 Steps to Quality Stalking Using Disqus

Social engagement isn’t just a buzzword we use at KAYAK; it’s the key to generating one-on-one connections with influential people (and vice versa). So it’s not hard to understand why we’re big fans of anything that makes the process of keeping in touch with your best contacts and commenting on or alongside their ideas a little bit easier.

A Funny Thing Happened on the Way to Changing to a Newsletter Delivery Format

Danny Brown's recent decision to provide a newsletter subscription for his blog readers changed the way readers engaged with him. In this special guest post, he shares the results of that change in approach.

media buy double dipping agency 1200x700

Is Greed Motivating Your Media Buyer?

Can there be there a worse idea for your business than engaging in a traditional ad agency media buy? Typically, agencies buy space or air time in bulk (with client money), then either resell it to their clients at a higher rate, or, they set up an account to auto debit the client, and take a commission (20% is not uncommon) on the spend in addition to billing for creative work and consulting.

Bryan Kramer Puts the Human Back into Social Engagement

I had the distinct pleasure of interviewing Bryan Kramer last week to discuss his take on B2B, B2C, and his favourite, H2H (human to human). Bryan is the CEO of Pure Matter, an award-winning global digital agency based in Silicon Valley. He’s a social strategist and author of the acclaimed book Human to Human: #H2H.

Why Showing Beats Telling in Social Media

Recently, I shared a strikingly simple but elegant concept I picked up from Social Shake-Up in Atlanta, Human-to-Human or (H2H) communication from Bryan Kramer. Today, I’d like to give you another that really stuck out in my mind: showing beats telling.

Speak Human to Human in Social Media

Sometimes, you come across a marketing concept so simple and effective you wonder why everyone didn’t think of it ages and ages ago. I know I’m certainly not the only person who’s gotten that impression from Bryan Kramer, who spoke at Social Shake-Up in Atlanta.

Is This What the Collaborative Economy Looks Like?

The Collaborative Economy – a keynote at Social Shake-Up with Jeremiah Owyang – left an unexpected impression on me that’s had me thinking for weeks.

Are Your Big Words Causing Small Headaches?

How often do you think about the reading level of the men and women who read your web pages, blog posts, and downloadable offers?

3 Reasons Social Shake-Up is My Must-Attend Event

As anyone who has been following my Twitter feed recently would have observed, I attended the Social Shake-Up event (hosted by SocialMediaToday) in Atlanta. I was prepared to come back and write a few posts about what I’d learned, but instead I want to start by giving a few thoughts about the conference itself.

Fitting Premium Content Offers into Your Sales Funnel

The idea behind sales funnels has been with us for quite a while, and there isn't any big mystery about the way they're supposed to work: You create offers (like downloadable content) to get prospects interested, and then present successive offers and communications to engage them further.

5 Things You Should Know About Guest Blogging Today

Guest blogging – on the right blogs – can be a powerful way to reach a new audience, gain new readers, and network within your market or industry.

5 Things to Love About the $3 Kindle Book Strategy

In the few years since Amazon first rolled out its Kindle publishing program, the book industry has been spinning on its head. Suddenly, it became convenient and affordable for writers to share their works, whether they were industry specialists (like me), first-time novelists, or even established writers and publishers. Think of these as your ultimate premium content offer.

Digital marketing insights.

Insights from Randy Milanovic, awarded Buzz Sumo's Top 100 Digital Marketing Influencer.