a developer coding to avoid excessive DOM size

The Hidden Weight of Web Design: Keeping Your Layouts Simple and DOM Sizes Lean

Speed is king. A slow visitor experience can break your website. Most websites on a CMS can become unbearably slow because they get too complex, causing excessive Document Object Model (DOM) size.

An experiment in AI copywriting

Following Ross Simmonds' lead... Ross is a Canadian marketer and content agency owner who's making a name for himself (and his agency) in Eastern Canada. He freely shares insights and learnings online. Recently, he'd been sharing good/bad AI prompts.

How to Leverage Customer Stories, Case Studies, and Use Cases

Strategic storytelling is a powerful tool for businesses aiming to forge a strong connection with their audience, effectively showcase their solutions, and catalyze business growth.

UI Best Practices for HubSpot CMS: A Marketer's Guide

Your website migration is more than just moving content from one platform to another. It's an opportunity to enhance your website's user experience, improve accessibility, and realign your website with your brand's goals.

I do marketing. Why do I need to know SEO?

As a modern marketer, you've likely heard about Search Engine Optimization (SEO). But why is it so important? And why should you, as a marketer (or business person), need to understand it?

Understanding Visitor Trust: Referrals vs. Search

Assuming you have or do what they want, when it comes to website visitors, there are two main types...those who arrive based on a referral or recommendation and those who arrive via a topic search.

marketer studies and applies UX best practices for website conversions

A Leading Website Design Approach that Boosts Conversions Following UX Best Practices

User Experience (UX) is a critical component in website design, directly influencing conversion rates and bounce rates.

haunted house generative fill in photoshop to extend image size and look

Will "Original" Generative Images Replace Your Stock Image Subscription?

See that rectangle at the top? That’s my original photo. Well, almost. Check out the original, original photo below. The rest is generative fill. The original image was both extended and redrawn using Photoshop (Beta).

Unlocking the Power of HubSpot CMS: A Guide to Modern Website Design

This guide focuses on the HTML + HubL approach to template and custom module development in HubSpot's next-gen approach to website deployment.

selecting a website approach is a considered decision

No-Code Editor vs Custom-Designed HTML Templates: Which is Right for You?

The debate between using no-code editors and custom-designed HTML templates has been around a few years. Both methods have their niches, catering to different audiences with different needs.

happy surprise by the effectiveness of the website layouts

6 Smart Ways User Experience Makes Conversions Possible

User experience (UX) is a crucial factor to consider when selecting your theme. UX has a direct impact on how visitors interact with your website and can influence important metrics.

Bye bye pixel perfect. Website design and dev practices have changed.

The introduction of high-performance templates and content modules over the past few years has opened the door to quicker deployment of higher-quality websites.

Should I Use Ai-Assisted Writing Tools?

When I'm stuck in a content rut, it can be helpful to get an outside perspective. That usually means engaging a copywriter, briefing them, and awaiting their first draft.

Why keep it simple, smarty?

At Kayak, we believe that trust sells. And, that transparency, clarity, and affinity remove barriers to trust. I also believe that keeping it simple, smarty, creates fertile grounds for trust-building.

working collaboratively results in bigger gains, faster

Are you missing out on the most critical digital agency deliverable?

Ask the average business leader what they want from their web partner and they may tell you it’s a killer website. Okay, so you know making it pretty isn't enough... they might also mention prompt service, transparent billing, or consistent lead generation results. These are all good answers of course, but I think a lot of people miss the biggest point of all.

Digital marketing insights.

Insights from Randy Milanovic, awarded Buzz Sumo's Top 100 Digital Marketing Influencer.