Digital marketing insights.

At Kayak, we constantly emphasize to our clients that they need to be leaders in producing online content and expressing new ideas within their market or industry.

With the initial rollout of the Google Penguin update more than a year behind us, you would think it would be "old news," especially in the rapidly shifting world of Internet marketing.

For creators, causes, and even entrepreneur dreamers, crowdfunding might be the best concept ever introduced to the Internet.

Content marketing, with its combination of tried-and-true tactics and creative philosophies, sometimes feels like a bit of a mystical art. In fact, it occasionally reminds us of those old, campy kung fu movies where enlightenment could be found simply by speaking to a master who lived on top of a mountain pass guarded by a thousand grueling steps.

In a recent post, we shared one of our little online marketing secrets: that we are willing to do things like create cardboard cutouts of our best customers to help us better understand them and remember their needs.

Have you ever had that sinking feeling that comes with realizing you didn't plan ahead the way you should have?

Search engine optimization is always an important topic in our industry because it's something that tons of businesses rely on to generate sales opportunities, while at the same time being a quickly moving target.

We've reached the point where there truly is an app for almost everything, and yet most businesses aren't making great use of the ones that could actually help them to sell more and develop stronger customer relationships.

We've shared a lot of our ideas about social media marketing, along with some tips for turning your Facebook, LinkedIn, Google+, and Twitter profiles into sources of new traffic and sales opportunities. Today, we want to recap some of our best advice for those of you who might have missed it.

Just as every celebrity chef has a cookbook on the market (or a dozen cookbooks on the market), KAYAK's founder and president, Randy Milanovic, has just finished a concise e-book – available on Amazon's Kindle store now – with some great content marketing advice.

In a perfect world, every business would find the perfect web firm that's right for them within minutes, and then the two would go on and on, growing together over the course of several years.

Predicting the future of anything is always a risky business, and that's especially true when you're trying to read some of the world's brightest minds. Nevertheless...

Now that everyone's favorite fake ad man has returned with the Mad Men premiere, business owners around the country will go back to asking themselves why they can't have someone like that guy managing their campaigns. After all, if you had Don Draper's charisma and passion to work with, your marketing results would have to improve… right?

Losing weight and getting in shape is a goal for millions of people. But, despite their desire to lead a healthier lifestyle, many find that they aren't able to accomplish those goals by exercising at home, or picking up a few books on fitness and nutrition.

We'll be the first ones to admit it: we absolutely love automated lead generation systems. It's what we do, but you could almost say it's what we live for.