Digital marketing insights.

Current Kayak clients and regular blog readers will already know that we are huge fans of "attractive" marketing, and do our best to avoid interruptive tactics. But until now, we haven't taken the time to spell out exactly why.

"Customer engagement" has become a popular buzzword in the online marketing industry in recent years, even inspiring a number of books and seminars designed to help creators and their clients get buyers more emotionally invested in companies and products.

It's no secret that images can be more powerful than words in marketing, but most companies don't understand how to use visual presentations to create an impact that lasts longer than a single momentary impression.

It is a rough time to be a sports fan. It doesn't matter what league or game you prefer, athletes are being busted left and right for cheating in the pharmaceutical sense, turning to experimental medications (and worse) just to gain a competitive edge.

The world isn't flat, there is no fountain of youth to be found in Florida, and drinking snake oil isn't going to give you any superhuman powers. Strange as it might seem, however, these were all once popular enough beliefs to get people to go to pretty great lengths (or part with big chunks of their own savings) just to find out.

If you like food, it is a great time to own a television. Not only are the cable channels filled with cooking competitions searching for the best professional and amateur chefs, but, are cooking shows all about entertainment, or is there something 'marketing' to be learned at the same time?

Even though the digital marketing world has pages and pixels instead of forests and trees, it's safe to say that business owners and executives still miss one for the other far more often than they should.

It has been known for some time that mobile devices like smart phones and tablets are being bought and activated at a frantic pace.

Has your previously successful and profitable website stopped being interesting to customers in the way it once was, despite trying ineffective ways to gain attention?

...from my book, Findability: Why Search Engine Optimization is Dying.

Images have always had a unique kind of sales and marketing power, if only because the human eye is trained to pick up on visuals faster than on text or abstract ideas.

We spend a lot of time on our blogs advising business owners to stay away from the darker sides of Internet marketing and search optimization.

The chances are good, if you read our articles on an ongoing basis, that you're here looking to learn more about the best ways to promote your company and grow your business online.

Back by popular demand... these are the types of websites that both marketing and sales managers dream about. We've brought back 9 of the top bits of know-how every web marketer should observe.

If you want to dominate your market, have lots of inbound sales opportunities coming from your website, and generally carry online marketing to its fullest potential, then it won't be long before you'll come across the advice to "become a thought leader in your industry."