Digital marketing insights.

The world isn't flat, there is no fountain of youth to be found in Florida, and drinking snake oil isn't going to give you any superhuman powers. Strange as it might seem, however, these were all once popular enough beliefs to get people to go to pretty great lengths (or part with big chunks of their own savings) just to find out.

If you like food, it is a great time to own a television. Not only are the cable channels filled with cooking competitions searching for the best professional and amateur chefs, but, are cooking shows all about entertainment, or is there something 'marketing' to be learned at the same time?

Even though the digital marketing world has pages and pixels instead of forests and trees, it's safe to say that business owners and executives still miss one for the other far more often than they should.

It has been known for some time that mobile devices like smart phones and tablets are being bought and activated at a frantic pace.

Has your previously successful and profitable website stopped being interesting to customers in the way it once was, despite trying ineffective ways to gain attention?

...from my book, Findability: Why Search Engine Optimization is Dying.

Images have always had a unique kind of sales and marketing power, if only because the human eye is trained to pick up on visuals faster than on text or abstract ideas.

We spend a lot of time on our blogs advising business owners to stay away from the darker sides of Internet marketing and search optimization.

The chances are good, if you read our articles on an ongoing basis, that you're here looking to learn more about the best ways to promote your company and grow your business online.

Back by popular demand... these are the types of websites that both marketing and sales managers dream about. We've brought back 9 of the top bits of know-how every web marketer should observe.

If you want to dominate your market, have lots of inbound sales opportunities coming from your website, and generally carry online marketing to its fullest potential, then it won't be long before you'll come across the advice to "become a thought leader in your industry."

At Kayak, we constantly emphasize to our clients that they need to be leaders in producing online content and expressing new ideas within their market or industry.

With the initial rollout of the Google Penguin update more than a year behind us, you would think it would be "old news," especially in the rapidly shifting world of Internet marketing.

For creators, causes, and even entrepreneur dreamers, crowdfunding might be the best concept ever introduced to the Internet.

Content marketing, with its combination of tried-and-true tactics and creative philosophies, sometimes feels like a bit of a mystical art. In fact, it occasionally reminds us of those old, campy kung fu movies where enlightenment could be found simply by speaking to a master who lived on top of a mountain pass guarded by a thousand grueling steps.