Digital marketing insights.

A couple weeks back, I had the good fortune to co-host a luncheon with SEO superstar Tracey Nero (Woods), a former in-house search expert at MSN Microsoft.

Amongst experienced online marketers there is an ongoing debate about whether short or long form landing pages are more effective.

Following are four summaries of well-shared SocialMediaToday.com posts, along with links to each article...

In the world of online marketing, it's amazing how often things like "general advice" and "best practices" make the quick but substantial leap into immutable truth.

If you've ever had the feeling that online marketing is great but learning about it is a chore, then I have an awesome resource to share with you today.

Mr. Spock famously decreed that "the needs of the many must outweigh the needs of the few." It's a great quote, and a rather selfless philosophy when you're trapped next to a spaceship’s overheating reactor. However, in the world of online marketing, it's quite an outdated point of view.

Clients generally love us, and our competitors generally hate us. Oddly enough, most feel the way they do for exactly the same reason...

It can be tough for marketers to balance the need for doing with the necessity of thinking and planning, which is why so many companies have great strategies that they never really get around to executing.

Upgrading or replacing your website should be as simple as choosing a new template, deciding on a colour scheme, and watching the visitors come flocking in from search engines and social profiles, right?

In the last few months, we've shared some of our thoughts around the process of moving websites from one domain to another, and even when to start over altogether.

Not long ago, I wrote an article that suggested, in some very rare cases, that businesses might be better off throwing away an existing web site and moving their focus to a brand-new domain.

One of the best ways to succeed online, and just about any other endeavour in life, is to study your craft with an aim to improve each and every day. That's a time-tested philosophy, and one that we wholeheartedly embrace here at Kayak.

One of the greatest things about online marketing is that there is always something new to learn. Of course, learning never comes without effort. That means anything you can do to shorten the curve, is great for your business.

Sanctuary Networking Community Interview of Randy Milanovic by Mark Vang