Turn Prospects into Influencers and Advocates

Quality marketing content turns readers into prospects and prospects into leads. Sometimes, those leads aren't the people making a direct buying decision.

Avoiding Barriers to Business Success

The best marketing removes barriers. Are you focusing on doing the same thing for your business and networking practices?

Don’t Be a Cretin (and 7 More Tips for a Better Web Presence)

It's not really a secret that the largely anonymous nature of the Internet brings out the very worst in some people. This isn't just true of chat rooms, social media, and multiplayer networks, though – the "I can get away with pretty well anything" frame of mind even affects social personalities and business marketers.

Are Marketers Overlooking the Most Important SEO Strategy?

Search optimization will always occupy a somewhat ironic place in my mind.

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47k Views + 244 Comments = what exactly?

A realm of endless possibilities, content marketing is a fascinating and rewarding field. The unpredictability of the feedback generated from a piece of content is a testament to its dynamic nature. Recently, I've had two experiences that led me to a profound realization about the true impact of content in the digital marketing world.

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Going Deeper with SEO, Rich Snippets, and the Rel=Author Tag

A couple weeks back, I had the good fortune to co-host a luncheon with SEO superstar Tracey Nero (Woods), a former in-house search expert at MSN Microsoft.

Are Longer Landing Pages the Key to More Conversions?

Amongst experienced online marketers there is an ongoing debate about whether short or long form landing pages are more effective.

Did You Miss Some of Our Online Marketing Tips in March?

Following are four summaries of well-shared SocialMediaToday.com posts, along with links to each article...

A Social Media Myth Debunked: You Really Don't Have to Use Them All

In the world of online marketing, it's amazing how often things like "general advice" and "best practices" make the quick but substantial leap into immutable truth.

Noteworthy: Online Marketing Infographics From Content Verve

If you've ever had the feeling that online marketing is great but learning about it is a chore, then I have an awesome resource to share with you today.

When the Needs of the One Outweigh the Needs of the Many

Mr. Spock famously decreed that "the needs of the many must outweigh the needs of the few." It's a great quote, and a rather selfless philosophy when you're trapped next to a spaceship’s overheating reactor. However, in the world of online marketing, it's quite an outdated point of view.

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Winning on the Web with Search, Content Marketing and a Sales Funnel

Clients generally love us, and our competitors generally hate us. Oddly enough, most feel the way they do for exactly the same reason...

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7 Ways to Destroy Your Business Website

It can be tough for marketers to balance the need for doing with the necessity of thinking and planning, which is why so many companies have great strategies that they never really get around to executing.

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SMT: Why Rebuilding a Website Is Like Renovating a House

Upgrading or replacing your website should be as simple as choosing a new template, deciding on a colour scheme, and watching the visitors come flocking in from search engines and social profiles, right?

6 Tips for Migrating Your Business Website to a New Design

In the last few months, we've shared some of our thoughts around the process of moving websites from one domain to another, and even when to start over altogether.

Digital marketing insights.

Insights from Randy Milanovic, awarded Buzz Sumo's Top 100 Digital Marketing Influencer.