Digital marketing insights.

In this share, we're presenting three examples of how our founder Randy Milanovic has expanded our firm's market reach in some very significant ways. We're hoping they'll fuel your own desire to reach beyond your own blog to grow your network in the most positive ways.

Does your customer service set you apart from your competitors? That’s a trick question – I can almost promise you that it does, whether you want it to or not.

How often do you think about the reading level of the men and women who read your web pages, blog posts, and downloadable offers?

What if the back end of your business website knew who your customers were, and automatically made decisions about how to classify them based on their activity on your website?

Guest blogging – on the right blogs – can be a powerful way to reach a new audience, gain new readers, and network within your market or industry.

In the few years since Amazon first rolled out its Kindle publishing program, the book industry has been spinning on its head. Suddenly, it became convenient and affordable for writers to share their works, whether they were industry specialists (like me), first-time novelists, or even established writers and publishers. Think of these as your ultimate premium content offer.

Pop-ups, pop-unders, waiting a few seconds to watch an ad before you can play that video, articles with advertisements mid-stream and email marketing are all interruptive advertising strategies. And, much like that phone call at dinner time, less than welcomed by your prospects.

Summer's here and people are taking to the water, whether it's rafting down a slow creek or getting out the waterskis. If you're avoiding the sun by staying in the office, there's a take-away we marketers can learn from the people splashing around at the lake: there are the skimmers, and there are divers.

Not too long ago, I encouraged marketers to skip over what I called "second-tier content" that's designed to attract views and shares, questioning if it really adds anything to your message.

Marketing can be a world of adventure and discovery all its own, so there's no surprise that we could pick up a trick or two from one of the most popular video game franchises of the past 25 years. What can Legend of Zelda teach you about being a better marketer?

The best marketing removes barriers. Are you focusing on doing the same thing for your business and networking practices?

It's not really a secret that the largely anonymous nature of the Internet brings out the very worst in some people. This isn't just true of chat rooms, social media, and multiplayer networks, though – the "I can get away with pretty well anything" frame of mind even affects social personalities and business marketers.

Search optimization will always occupy a somewhat ironic place in my mind.

A realm of endless possibilities, content marketing is a fascinating and rewarding field. The unpredictability of the feedback generated from a piece of content is a testament to its dynamic nature. Recently, I've had two experiences that led me to a profound realization about the true impact of content in the digital marketing world.