Digital marketing insights.

In the digital marketing field, blogging holds a pivotal role. It not only boosts your lead generation and search ranking efforts but also serves as a platform for your voice, a gateway to your community, and a facilitator of communication with the world.

As far as the advice goes, “always look on the bright side” scores pretty well. It’s not a bad song lyric, either. But is there such a thing as too much positivity, especially when it comes to making business decisions?

Your website isn’t just a marketing item – it’s a potential hub of information, relationship-building, and sales activity. It’s also the most visible component of your marketing plan. Do you get the sense it's under performing? Let's check on a few of the most common and telltale signs...

At some point or another, someone in your life – like a parent or spouse – probably reminded you that you aren’t indeed the centre of the universe. That’s something we all come to learn eventually, even if we don’t necessarily like it.

As my company has grown into a recognized lead generation firm throughout North America and beyond, I’ve noticed an interesting trend: there are a lot of established businesses who make the switch to inbound marketing but treat it like a New Year’s resolution.

I love to give. It's in my DNA.

In 2016, my team and I gave hundreds of hours of our time. Our motivation to give is that it makes us feel good. It's personal. We're motivated by having a love for the cause.

It's one of the very first questions we get, especially from those looking at the monthly subscription fee for HubSpot Marketing software. They are often used to free or low-priced subscription options. Let's take a look at what each means.

As our clients and blog readers will know, Kayak's team members are big proponents of applying buyer personas to marketing goals in order to understand the various audiences on the receiving end of lead generation efforts.

Content may be king, but publishing content without structuring it is simply wasted effort. By strategically incorporating links, marketers can encourage click-throughs, improve page quality scores and keep visitors engaged.

We see blunders all the time in marketing, especially when people try to take shortcuts or listen to bad advice that ends up working against them. No matter what kind of decision you make, though, you can rest easy knowing that someone else has probably done worse.

Several times a week, I field calls from potential clients that are looking for a new website, a new content management system, or help with a new tool they've purchased that will help them to finally succeed online.

There is an expression activists use. It’s one I happen to love: Think Global, Buy Local.

When it comes the environment, some industries get all the attention. Automakers, energy companies, and chemical manufacturers come to mind. But, we’ve been thinking about starting a new trend in our own line of work. We think it’s time the world opted for environmentally-friendly website design for a change.

It is common to overlook the social sharing counts on your pages when you’re moving from one domain to another or migrating to HTTPS, particularly on blog posts. Those little numbers beside the icons may seem trivial, but social proof remains a key indicator of reputability and quality.

This is the second article in our three-part series about how to do a site-wide update without demolishing your search ranking. We’ve previously discussed how to excel when launching a comprehensive redesign; in this post, we’d like to tell you how to successfully migrate your site to HTTPS.