Digital marketing insights.

Whether you're a sports fan or not, you have to appreciate the parallels between what happens every year in professional football and the world of online marketing.

For every activity that humans pursue, Internet marketing included, there are going to be common mistakes that many (if not most) people are going to make.

What are you really trying to accomplish with your web campaign?

Lots of businesses are worried about new competitors – and bigger budgets – coming at them, and their fear is understandable.

Unless you have a substantial Internet marketing budget, it can be difficult for a new website to find visitors.

It's surprising how few businesses make real resolutions for their Internet marketing plans. After all, what better way to heat up your bottom line than by gaining more customers over the Internet in 2013? That seems like a big missed opportunity, so in case you haven't made yours for 2013, here are a dozen you can borrow from us:

Online marketing targets are more easily hit when you know what to measure.

In recent years, boxing has given up ground to a new combat sport, mixed martial arts. The overall idea remains the same: get two tough people in a ring and let them try to knock each other out, with high kicks, choke holds, arm bars and other types of moves now a standard part of the contest.

In a recent article, we looked at two distinct marketing strategies that companies can pursue that don't involve any form of conscious search engine optimization.

Flip on your television over the next few weeks, and you'll be reminded of the many heart-warming lessons of love this holiday season. Pay attention to the way shoppers and customers act, however, and you can learn a lot that can help you grow your business for any part of the year.

With a Grey Cup behind us, Canadian football fans are once again forced to turn our attention south. That means late-season NFL football, or the part of the year when most teams in the league are either making a push for the playoffs or figuring out how to start over next season.

Most of us have had that dreaded feeling that comes with realizing you forgot to buy a gift for someone who is on your list – sometimes it's even for your own best friend.

There are already lots of terms and buzzwords that factor into search engine optimization, so it's understandable if you aren't quite ready to start thinking about new ones just yet.

Given that they can determine the success or failure of your search engine optimization campaign (and possibly your Internet marketing campaign as a whole), it is surprising how little attention is often paid to keywords.

That's a good question. In fact, it's often the very first thing business owners and marketers want to know.