Digital marketing insights.

As friends, colleagues, and relatives, we have found hundreds of ways to use social media sites to enrich our lives.

A handful of retailers recently announced that they would be offering something of an almost unheard-of value: smart phones selling for a single penny.

With more than 100 million people accessing the web via iPhones, iPads, Droids, Blackberries and other smart phone-type devices, the market is just too big to ignore.

When you're running a small business, or even an established medium-sized organization, swimming against a tide of much larger companies can seem completely overwhelming. How do you even make a dent in the market when your competitors can outspend you 100 to 1?

Whether you're a sports fan or not, you have to appreciate the parallels between what happens every year in professional football and the world of online marketing.

For every activity that humans pursue, Internet marketing included, there are going to be common mistakes that many (if not most) people are going to make.

What are you really trying to accomplish with your web campaign?

Lots of businesses are worried about new competitors – and bigger budgets – coming at them, and their fear is understandable.

Unless you have a substantial Internet marketing budget, it can be difficult for a new website to find visitors.

It's surprising how few businesses make real resolutions for their Internet marketing plans. After all, what better way to heat up your bottom line than by gaining more customers over the Internet in 2013? That seems like a big missed opportunity, so in case you haven't made yours for 2013, here are a dozen you can borrow from us:

Online marketing targets are more easily hit when you know what to measure.

In recent years, boxing has given up ground to a new combat sport, mixed martial arts. The overall idea remains the same: get two tough people in a ring and let them try to knock each other out, with high kicks, choke holds, arm bars and other types of moves now a standard part of the contest.

In a recent article, we looked at two distinct marketing strategies that companies can pursue that don't involve any form of conscious search engine optimization.

Flip on your television over the next few weeks, and you'll be reminded of the many heart-warming lessons of love this holiday season. Pay attention to the way shoppers and customers act, however, and you can learn a lot that can help you grow your business for any part of the year.

With a Grey Cup behind us, Canadian football fans are once again forced to turn our attention south. That means late-season NFL football, or the part of the year when most teams in the league are either making a push for the playoffs or figuring out how to start over next season.