Digital marketing insights.

Although we may not have advanced degrees in psychology (okay, some of our team does), we feel confident in making a sweeping diagnosis of the traditional marketing industry: the dynamics of client-vendor relationships are all wrong.

Can anything about Internet marketing really be 1,000 years old? That might seem like an impossibility, but we certainly think so.

When most organizations decide they need a new website (or web presence), they imagine things in two distinct steps...

Specifically, everybody wants to attract more leads online, but not everyone understands what that really means, or how to define online success.

Have you ever been to a seminar or training session on customer service, only to see one of your coworkers screaming at a client on the phone two days later?

Automation has become a hot topic in recent years, and for good reason: It represents the next logical evolution in finding customers through the Internet.

If you could somehow gather dozens and dozens of executives, CEOs, and other business decision-makers into a room together and ask them how important Internet marketing is to a company, the answers you get would likely range somewhere between "very" and "extremely."

From time to time, we come across debates about whether bigger is actually better when it comes to business websites.

Although we are big fans of web analytics, it is sometimes important to remind clients that more information doesn't always lead to better predictions or decisions (just ask your local weather reporter).

Here at Kayak, we work with all kinds of businesses, and not all of them have an easy time explaining what they do for customers.

In recent years, it has become standard practice to talk about copywriting, video, and other online marketing ingredients as "content." That's useful shorthand, but it's also potentially damaging to your actual marketing efforts.

As friends, colleagues, and relatives, we have found hundreds of ways to use social media sites to enrich our lives.

A handful of retailers recently announced that they would be offering something of an almost unheard-of value: smart phones selling for a single penny.

With more than 100 million people accessing the web via iPhones, iPads, Droids, Blackberries and other smart phone-type devices, the market is just too big to ignore.

When you're running a small business, or even an established medium-sized organization, swimming against a tide of much larger companies can seem completely overwhelming. How do you even make a dent in the market when your competitors can outspend you 100 to 1?