Monroe’s Motivated Sequence: The Secret to Persuasive Communication

Imagine having a proven formula to inspire action, captivate audiences, and deliver compelling messages. That’s exactly what Alan Monroe, a communication professor at Purdue University, created in the 1930s: Monroe’s Motivated Sequence (MMS).

The 5 Parts of a Successful Service Desk Setup

Studies show that resolving issues quickly is the top priority for both customers and support teams. To achieve this, a successful service desk operating as a five-part system is important: Intake, Triage, Troubleshooting, Solving, and Improving. Let's have a look at each.

bulk bag leaking product, cost of poor quality

Calculate the Cost of Poor Quality (in Actual Dollars)

The Cost of Poor Quality (COPQ) is a powerful strategic tool that helps businesses identify, measure, and eliminate inefficiencies. Unlike vague discussions about improvement, COPQ provides a concrete, financial method of understanding exactly how process failures impact your organization's bottom line.

a marketing manager preparing an RFP document

Create a Better RFP for Your Next Marketing Project

Crafting an effective Request for Proposal (RFP) is your first step in securing the right partner for your project, no matter the industry. Today I'll focus on crafting an RFP for a development project, but feel free to interpret this for your business. The advice works for all.

Pulling Together: Growing 25x and Surviving the Experience

Today's article is a bit of a confession. How we grew too fast, and the pains that came with that. Our services and products were solid, team was talented, and customers appreciated us. So much, we grew 25x between 2011 and 2013. Yet, something was wrong, and we knew it.

From Hanging Out a Shingle to Clicking Through Ads, Marketing is Evolving. Are you?

Imagine the first-ever marketer, eagerly hanging out a hand-painted sign in front of their farm house, a simple slab proclaiming goods for sale to passersby. Now, fast forward a few centuries.

pixel perfect vs bootstrap front end website design approaches

Bootstrap vs Pixel Perfect: Modern Web Design Approaches

Agencies want perfection. Developers want speed and reliability. And, clients just want to get it done. Among front end design and development approaches, Bootstrap and Pixel Perfect stand out.

sales networking isn't about sizing up your prospects wallet thickness

Networking for sales professionals isn't about sizing up your prospect's wallet thickness.

People buy from people. Who they trust. Who won't jeopardize their job. Who will make them look good. And if they don't buy, will happily recommend others.

You know you've entered the Danger Zone when...

Whenever a customer's main contact changes there's a risk of miscommunication, overlooking important information, or having things fall through the cracks. When that happens, you've entered the danger zone.

Moving Beyond SEO: Storytelling and Lead Generation Strategies for Small Businesses

Like most website owners, you've probably invested heavily in search engine optimization (SEO) strategies to attract prospects and drive conversions. While SEO remains an important part of any digital marketing strategy, it's important to explore alternative approaches to boost lead generation.

Implication of Marketing Persona Identification Changes Since the 90s

Understanding our customers has always been important. But how we've come to understand them – via persona identification – has undergone a significant evolution over time. Let’s take a look at that transformation, what it means for you.

Streamlined Brand Management for Multiple Websites on HubSpot CMS

Managing multiple websites and brands efficiently is a challenge for brand managers. The right pro-level theme can greatly simplify the effort. Let's take a look at multi-domain management on HubSpot CMS Hub.

Understanding Visitor Trust: Referrals vs. Search

Assuming you have or do what they want, when it comes to website visitors, there are two main types...those who arrive based on a referral or recommendation and those who arrive via a topic search.

planning and building with custom modules and themes

HubSpot's CMS Hub: A User Experience-Centric Guide for Marketing Managers

A well-structured website is more than just a pretty face. It's about creating a user experience (UX) that not only delights visitors but also drives conversions.

haunted house generative fill in photoshop to extend image size and look

Will "Original" Generative Images Replace Your Stock Image Subscription?

See that rectangle at the top? That’s my original photo. Well, almost. Check out the original, original photo below. The rest is generative fill. The original image was both extended and redrawn using Photoshop (Beta).

Digital marketing insights.

Insights from Randy Milanovic, awarded Buzz Sumo's Top 100 Digital Marketing Influencer.