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Is it time to look at researcher type visitors through a different lens?

A lot of businesses think that content marketing goes something like this: you write a bunch of articles, post them to your blog, share them in social, and magically see new leads come pouring in. What happens is quite different.

12 Questions Your Prospects are Asking, Whether They Know it or Not

Ask almost any marketer what customers think about when viewing a website and they’ll tell you it comes down to, What’s in it for me? It's generally agreed that’s the big thing we have to get across. It's incentive to keep reading or to take action. The presumption is that “what’s in it for me?” neatly distils our buyers’ motivations into a very clear question. Or does it?

Should shares, testimonials, and pie charts go poof?

I have to ask: does Social Proof still hold value? It's one of the concepts internet marketers love to talk about, even bemoan the loss of (share counts discontinued in 2015 by Twitter, for example).

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Is Overconfidence Killing Your Marketing Effectiveness?

Are you an above-average marketer? Statistically speaking, you probably think so… even if the results of your most recent campaigns suggest otherwise.

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Using Influence Marketing and Persona Mapping to Grow Your Leads

Back in 2013, I co-wrote a book with my friend and fellow Canadian marketer, Sam Fiorella, titled “Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media Marketing”.

A Sounding Board Just Might Be your Wisest Investment

When we look at human behaviour from the outside in, we come up against a recurring problem: we don’t know what we don’t know.

Is a Sunny Outlook an Optimist's Greatest Risk?

As far as the advice goes, “always look on the bright side” scores pretty well. It’s not a bad song lyric, either. But is there such a thing as too much positivity, especially when it comes to making business decisions?

Why is it So Easy to Chase Bad Strategy Online?

Stop me when this sounds familiar: one of your colleagues or clients comes up with an idea that sounds mildly intriguing. But, the plan they put together is based on assumptions, the offer they’re making isn’t compelling to customers, or the whole thing just seems destined to go nowhere.

Is Your Conversion Ratio Accurate or Just a Bold Faced Lie?

How many blog subscribers do you have? What kind of conversion ratios are you achieving? How much money did you make from that offer?

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Can Marketers Fool You Into Thinking You Haven't Been Fooled?

Stop and think for a moment about how often you’ve seen something advertised on TV, or the Internet, and thought to yourself: “who would be stupid enough to buy that?”

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How Do You Avoid Self-Serving Bias in Your Business & Marketing Efforts?

Think back to the last great thing that happened in your business. Remember all the good work you put into making it happen, and smart decisions you made that led to the triumph.

Why Does Consensus Often Lead to False Positives?

One of the interesting things I've learned studying behaviour and unconscious bias in marketing is that most people tend to think of themselves as being average when it suits them, but extraordinary when it helps their self-esteem. And, because all of this happens on a subconscious level, we do it without even realizing it.

My Egocentric Bias is Bigger Than Your Egocentric Bias

At some point or another, someone in your life – like a parent or spouse – probably reminded you that you aren’t indeed the centre of the universe. That’s something we all come to learn eventually, even if we don’t necessarily like it.

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Who is the Most Influential Person Ever?

Who is the one expert you trust more than any other in the world? If you’re like most people, you probably thought of a scientist, a mentor, friend, or even a religious leader. And just like the rest, you would be completely wrong.

Which of the 9 Whys Motivates You Most and Do They Really Matter?

No doubt you've heard of Simon Sinek's Start With Why TedX talks or his books, but did you know that the origins of The 9 Whys are the work of Dr. Gary Sanchez of the Why Institute? In the slim chance you haven't heard of either speaker, it's a construct of 9 motivations that most people identify with as their primary 'purpose' in life.

Digital marketing insights.

Insights from Randy Milanovic, awarded Buzz Sumo's Top 100 Digital Marketing Influencer.