The Art of Invisible Animation: Making Motion Feel Natural

Val Head, a renowned expert in user-interface (UI) animation, famously shared, "The best kind of UI animation is the one that happens so naturally, the users barely notice it."

Monroe’s Motivated Sequence: The Secret to Persuasive Communication

Imagine having a proven formula to inspire action, captivate audiences, and deliver compelling messages. That’s exactly what Alan Monroe, a communication professor at Purdue University, created in the 1930s: Monroe’s Motivated Sequence (MMS).

bulk bag leaking product, cost of poor quality

Calculate the Cost of Poor Quality (in Actual Dollars)

The Cost of Poor Quality (COPQ) is a powerful strategic tool that helps businesses identify, measure, and eliminate inefficiencies. Unlike vague discussions about improvement, COPQ provides a concrete, financial method of understanding exactly how process failures impact your organization's bottom line.

sales networking isn't about sizing up your prospects wallet thickness

Networking for sales professionals isn't about sizing up your prospect's wallet thickness.

People buy from people. Who they trust. Who won't jeopardize their job. Who will make them look good. And if they don't buy, will happily recommend others.

Moving Beyond SEO: Storytelling and Lead Generation Strategies for Small Businesses

Like most website owners, you've probably invested heavily in search engine optimization (SEO) strategies to attract prospects and drive conversions. While SEO remains an important part of any digital marketing strategy, it's important to explore alternative approaches to boost lead generation.

User Experience: Choosing the Right Navigation Approach for Your Website

Your small business's website serves as THE online touchpoint for many prospects. Done right, it can showcase what you do and drive conversions. One aspect that can significantly impact your website's success is user experience. And within user experience, is your site's navigation approach.

An experiment in AI copywriting

Following Ross Simmonds' lead... Ross is a Canadian marketer and content agency owner who's making a name for himself (and his agency) in Eastern Canada. He freely shares insights and learnings online. Recently, he'd been sharing good/bad AI prompts.

Implication of Marketing Persona Identification Changes Since the 90s

Understanding our customers has always been important. But how we've come to understand them – via persona identification – has undergone a significant evolution over time. Let’s take a look at that transformation, what it means for you.

How to Leverage Customer Stories, Case Studies, and Use Cases

Strategic storytelling is a powerful tool for businesses aiming to forge a strong connection with their audience, effectively showcase their solutions, and catalyze business growth.

6 Copywriting Techniques You Wish You Knew Already

Every member of your team should have an awareness or even command of these techniques. Learn 6 copywriting formulas, complete with outlines, examples, and recommend applications covering both Conversion and Information strategies.

Understanding Visitor Trust: Referrals vs. Search

Assuming you have or do what they want, when it comes to website visitors, there are two main types...those who arrive based on a referral or recommendation and those who arrive via a topic search.

marketer studies and applies UX best practices for website conversions

A Leading Website Design Approach that Boosts Conversions Following UX Best Practices

User Experience (UX) is a critical component in website design, directly influencing conversion rates and bounce rates.

When is the "Answer" not really the solution?

As an amateur photographer, the Arsenal appeared to be just what I'd been hoping for. From the moment I saw that first ad, I was sold. AI-Assisted photography promised to set up my camera perfectly for any shot. Who wouldn't want that?

great buyer personas are critical to business success

How to Create Your Buyer Persona [live webinar transcript]

I'm so happy to share this transcript from an SEMrush webinar on Personas that I was fortunate to present. The host, Tristam Jarman, opened the door and I walked through into a wonderful world of friendly faces and great questions. I hope you enjoy. There's a lot a good intel in here.

the brush off sales awareness strategies marketing outbound

Why Do Customers and Prospects Say No Even When They Mean Yes?

I want to start this by painting a picture. You walk into a store looking for a specific item. You aren’t sure where it would be, whether it’s in stock, or even if it’s necessarily the item you need to solve your problem.

Digital marketing insights.

Insights from Randy Milanovic, awarded Buzz Sumo's Top 100 Digital Marketing Influencer.