2 Ways You Can Make Search Engine Optimization Irrelevant

If you are taking the time to read this article, then you probably already know that search engine optimization is one of the cornerstones of most successful Internet marketing plans, and that understanding your markeitng personas is crucial to reaching prospects.

Is it Better to Ignore Google and the Other Search Engines?

In a recent article, we looked at two distinct marketing strategies that companies can pursue that don't involve any form of conscious search engine optimization.

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4 Things the Season Teaches Us About Human Nature (& Web Marketing)

Flip on your television over the next few weeks, and you'll be reminded of the many heart-warming lessons of love this holiday season. Pay attention to the way shoppers and customers act, however, and you can learn a lot that can help you grow your business for any part of the year.

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Is Your Business Website Ready for the Playoffs?

With a Grey Cup behind us, Canadian football fans are once again forced to turn our attention south. That means late-season NFL football, or the part of the year when most teams in the league are either making a push for the playoffs or figuring out how to start over next season.

5 Last-Minute Holiday Season Online Marketing Ideas

Most of us have had that dreaded feeling that comes with realizing you forgot to buy a gift for someone who is on your list – sometimes it's even for your own best friend.

5 Key Search Engine Must-knows, straight from the horse's mouth

Finding your business website in search needn't be like finding a needle in a haystack.

A collection of our most informative SEO articles

How does SEO work? Despite sounding very complicated and technical, search engine optimization is more about writing content and understanding the way people search than it is technical.

How Fresh Does Your Website Smell to Google?

There are already lots of terms and buzzwords that factor into search engine optimization, so it's understandable if you aren't quite ready to start thinking about new ones just yet.

The Anatomy of a Great Search Marketing Keyword

Given that they can determine the success or failure of your search engine optimization campaign (and possibly your Internet marketing campaign as a whole), it is surprising how little attention is often paid to keywords.

What's a Fair Price for a Business Website?

That's a good question. In fact, it's often the very first thing business owners and marketers want to know.

The 3 Biggest Issues With Pay-Per-Click Advertising

Pay-per-click advertising (or PPC for short) can seem like the perfect solution to the age-old problem of finding new business.

7 All-Too-Common Internet Marketing Blunders Small Businesses Make

Are you getting the results you expected – or hoped for – from your online marketing plan?

The Mechanics of a Business Web Site Design

If you are one of those people who walks into an auto mechanic's shop expecting to hear something that wouldn't be less clear if it was explained to you in Turkish (or some other language you don't speak), and then walks out spending twice what you expected, then you're ready to jump head first into the process of finding a business web design team.

What is on Your Business Website That Shouldn't be?

Embarrassed by your website? Regardless of whether you launched your online presence years ago or last week, it's important that you look through your pages from time to time and ensure that what you have on your site is still accurate, relevant, and putting your company in the best possible light.

Could Your Business Website Pass a Drug Test?

In the world of sports, we have seen a recent crackdown on champion athletes who have relied on performance enhancers to extend their career, become a bit faster, or otherwise gain an illegal or unethical edge over their opponents.

Digital marketing insights.

Insights from Randy Milanovic, awarded Buzz Sumo's Top 100 Digital Marketing Influencer.