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How to Counter the Internet Marketing Horse Race

One of the most interesting things about Internet marketing in 2013 is that just about everyone does it.

Why Many Successful Business Websites are Like Politicians

Experience has taught most of us that politicians generally fall into two categories: those who devoted their lives to public service and their families before taking office, and the army of others who would rather that we don't look too closely into their past.

Why a Good Sales Funnel Goes Much Deeper Than a Few Landing Pages

If you are like most business leaders, you've probably heard the term "sales funnel" more times than you can remember, even if you don't have a sense of the exact meaning, or how it applies to Internet marketing.

Is Google's "Big Bird" Search Update Coming to Your Neighborhood?

Google is no stranger to surprise announcements and algorithm changes, but this morning’s might be the most unexpected in the company's history.

Does Your Web Design Team Treat You Like a Partner, or a Client?

Although we may not have advanced degrees in psychology (okay, some of our team does), we feel confident in making a sweeping diagnosis of the traditional marketing industry: the dynamics of client-vendor relationships are all wrong.

An Internet Marketing Fact That's a Thousand Years Old

Can anything about Internet marketing really be 1,000 years old? That might seem like an impossibility, but we certainly think so.

Most Website Designs Put the Cart Before the Ox

When most organizations decide they need a new website (or web presence), they imagine things in two distinct steps...

What Actually is – and isn't – a Lead Generation Website

Specifically, everybody wants to attract more leads online, but not everyone understands what that really means, or how to define online success.

What Can You Really Get From Social Media Training?

Have you ever been to a seminar or training session on customer service, only to see one of your coworkers screaming at a client on the phone two days later?

The Two Things You Have to Know About Automated Web Marketing

Automation has become a hot topic in recent years, and for good reason: It represents the next logical evolution in finding customers through the Internet.

If Your Web Marketing Partner Isn't Sharing... Why Aren't They?

If you could somehow gather dozens and dozens of executives, CEOs, and other business decision-makers into a room together and ask them how important Internet marketing is to a company, the answers you get would likely range somewhere between "very" and "extremely."

Does Your Business Website Need a Lot of Pages?

From time to time, we come across debates about whether bigger is actually better when it comes to business websites.

Achieving search success is a little bit like finishing a Marathon

Having a search engine optimized business website is a little bit like running a marathon, or writing a novel: Lots of people want to have the finished achievement, but don't look forward to the time and effort it would take to make it happen.

Are You Missing the Marketing Trees for the Analytics Forest?

Although we are big fans of web analytics, it is sometimes important to remind clients that more information doesn't always lead to better predictions or decisions (just ask your local weather reporter).

Four Things to Remember When You Sell a Complex Product or Service

Here at Kayak, we work with all kinds of businesses, and not all of them have an easy time explaining what they do for customers.

Digital marketing insights.

Insights from Randy Milanovic, awarded Buzz Sumo's Top 100 Digital Marketing Influencer.