7 Ways to Fill in the Details on Customer Profiles

In a recent post, we shared one of our little online marketing secrets: that we are willing to do things like create cardboard cutouts of our best customers to help us better understand them and remember their needs.

How Long Would it Take the Police to Identify Your Clients?

In television crime dramas, detectives draw painstaking detail from victim interviews, drawing one little piece of information after another until that "ah ha" moment where the sketch artist puts them together and the guilty culprit is identified.

The Three Rules for Findability and Website Redesign

Have you ever had that sinking feeling that comes with realizing you didn't plan ahead the way you should have?

Are Authorized Social Media Apps Doing Evil on Your Behalf?

As social media marketing has gotten bigger, and more prevalent, it has also gotten more involved.

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7 Great Search Engine Optimization Tips You Might Have Missed

Search engine optimization is always an important topic in our industry because it's something that tons of businesses rely on to generate sales opportunities, while at the same time being a quickly moving target.

What's Wrong With How Most Businesses Look at Social Media Marketing?

How effective is your social media marketing plan… and before you mentally answer that question, let us ask another one: How do you know?

Do You Know the 5 Must-Use Apps for B2B Marketing?

We've reached the point where there truly is an app for almost everything, and yet most businesses aren't making great use of the ones that could actually help them to sell more and develop stronger customer relationships.

A Social Media Marketing Recap: Turning Fans Into Opportunities

We've shared a lot of our ideas about social media marketing, along with some tips for turning your Facebook, LinkedIn, Google+, and Twitter profiles into sources of new traffic and sales opportunities. Today, we want to recap some of our best advice for those of you who might have missed it.

12 Quick and Easy Content Marketing Recipes

Just as every celebrity chef has a cookbook on the market (or a dozen cookbooks on the market), KAYAK's founder and president, Randy Milanovic, has just finished a concise e-book – available on Amazon's Kindle store now – with some great content marketing advice.

Zen and the Art of Search Engine Optimization

What is the sound of one keyword clapping? Can Google itself create a site so large that it can't even be indexed? Can any marketer ever step into the same algorithm twice?

7 Signs You Need a New Digital Agency

In a perfect world, every business would find the perfect web firm that's right for them within minutes, and then the two would go on and on, growing together over the course of several years.

5 Changes We Expect From Google Search in the Next Two Years

Predicting the future of anything is always a risky business, and that's especially true when you're trying to read some of the world's brightest minds. Nevertheless...

4 Reasons Don Draper Isn't Designing Your Next Business Website

Now that everyone's favorite fake ad man has returned with the Mad Men premiere, business owners around the country will go back to asking themselves why they can't have someone like that guy managing their campaigns. After all, if you had Don Draper's charisma and passion to work with, your marketing results would have to improve… right?

Why It's Time to Hire a Personal Trainer For Your Business Website

Losing weight and getting in shape is a goal for millions of people. But, despite their desire to lead a healthier lifestyle, many find that they aren't able to accomplish those goals by exercising at home, or picking up a few books on fitness and nutrition.

3 Often-Overlooked Benefits of Online Automated Lead Generation

We'll be the first ones to admit it: we absolutely love automated lead generation systems. It's what we do, but you could almost say it's what we live for.

Digital marketing insights.

Insights from Randy Milanovic, awarded Buzz Sumo's Top 100 Digital Marketing Influencer.