An experiment in AI copywriting

Following Ross Simmonds' lead... Ross is a Canadian marketer and content agency owner who's making a name for himself (and his agency) in Eastern Canada. He freely shares insights and learnings online. Recently, he'd been sharing good/bad AI prompts.

Implication of Marketing Persona Identification Changes Since the 90s

Understanding our customers has always been important. But how we've come to understand them – via persona identification – has undergone a significant evolution over time. Let’s take a look at that transformation, what it means for you.

Streamlined Brand Management for Multiple Websites on HubSpot CMS

Managing multiple websites and brands efficiently is a challenge for brand managers. The right pro-level theme can greatly simplify the effort. Let's take a look at multi-domain management on HubSpot CMS Hub.

How to Leverage Customer Stories, Case Studies, and Use Cases

Strategic storytelling is a powerful tool for businesses aiming to forge a strong connection with their audience, effectively showcase their solutions, and catalyze business growth.

F-Pattern and Z-Pattern Layouts in Website User Experience Design

Understanding how users scan a webpage is crucial for creating engaging and effective sites. Two well-known scanning patterns are the F-pattern and the Z-pattern.

developer themes crush website design and development budgets

Will Developer Themes Make Custom Website Design, History?

It's no secret that websites come in many flavours from good, to bad, to frankensite. As a result, we've set out to eliminate the worst and make the first one better. Our aim is to build a more beautiful, productive website for every client, and this is how we're doing it.

6 Copywriting Techniques You Wish You Knew Already

Every member of your team should have an awareness or even command of these techniques. Learn 6 copywriting formulas, complete with outlines, examples, and recommend applications covering both Conversion and Information strategies.

UI Best Practices for HubSpot CMS: A Marketer's Guide

Your website migration is more than just moving content from one platform to another. It's an opportunity to enhance your website's user experience, improve accessibility, and realign your website with your brand's goals.

I do marketing. Why do I need to know SEO?

As a modern marketer, you've likely heard about Search Engine Optimization (SEO). But why is it so important? And why should you, as a marketer (or business person), need to understand it?

Understanding Visitor Trust: Referrals vs. Search

Assuming you have or do what they want, when it comes to website visitors, there are two main types...those who arrive based on a referral or recommendation and those who arrive via a topic search.

Migrating to HubSpot CMS from another CMS

Website migration can be a complex task, especially when it involves moving between different CMS platforms. Careful planning will help avoid or minimize downtime as well as the potential loss of data.

designer creating an effective website layout

Effective Websites Incorporate Content Design, Website Design, and Template Design

If you're here, you're likely seeking to understand the relationship between content design, website design, and template design in the context of effective website creation.

planning and building with custom modules and themes

HubSpot's CMS Hub: A User Experience-Centric Guide for Marketing Managers

A well-structured website is more than just a pretty face. It's about creating a user experience (UX) that not only delights visitors but also drives conversions.

marketer studies and applies UX best practices for website conversions

A Leading Website Design Approach that Boosts Conversions Following UX Best Practices

User Experience (UX) is a critical component in website design, directly influencing conversion rates and bounce rates.

haunted house generative fill in photoshop to extend image size and look

Will "Original" Generative Images Replace Your Stock Image Subscription?

See that rectangle at the top? That’s my original photo. Well, almost. Check out the original, original photo below. The rest is generative fill. The original image was both extended and redrawn using Photoshop (Beta).

Digital marketing insights.

Insights from Randy Milanovic, awarded Buzz Sumo's Top 100 Digital Marketing Influencer.