5 Things You Could Have Learned About Marketing From Breaking Bad

Over the life of the series, Breaking Bad has been big on drama, action, and suspense. One thing it hasn't had, however, is a lot in the way of practical business lessons – at least for the majority of us who don't spend our time running illegal black markets out in the desert.

How Attractive are You to Your Prospects?

Current Kayak clients and regular blog readers will already know that we are huge fans of "attractive" marketing, and do our best to avoid interruptive tactics. But until now, we haven't taken the time to spell out exactly why.

How You Can Build Customer Trust With Transparency in Marketing

In some ways, doing business over the Internet (or starting new business relationships online) represents something of a Catch-22 for customers and clients.

5 Ways to Measure Engagement on Your Business Website

"Customer engagement" has become a popular buzzword in the online marketing industry in recent years, even inspiring a number of books and seminars designed to help creators and their clients get buyers more emotionally invested in companies and products.

7 Ways to Accidentally De-Value Internal Links

Most business people realize by now that search optimization (and by extension, a big degree of success or failure in Internet marketing as a whole) comes down to having strong content and a good link profile.

3 Great Ways to Get More From Twitter

Twitter, like Facebook before, has become such a ubiquitous part of our world that nearly everyone, from tech-savvy teens to web-weary senior citizens, knows what tweets are and how they're used.

4 Web Marketing Performance Boosts That Give You an Unfair Advantage

It is a rough time to be a sports fan. It doesn't matter what league or game you prefer, athletes are being busted left and right for cheating in the pharmaceutical sense, turning to experimental medications (and worse) just to gain a competitive edge.

7 Internet Marketing Myths You Might Still Believe

The world isn't flat, there is no fountain of youth to be found in Florida, and drinking snake oil isn't going to give you any superhuman powers. Strange as it might seem, however, these were all once popular enough beliefs to get people to go to pretty great lengths (or part with big chunks of their own savings) just to find out.

Has Social Media Turned You Into a Minimum-Wage Employee?

Just a few years ago, a lot of business owners discovered something great about basic social media marketing: Once you have your profiles set up, it's largely a matter of investing time, rather than money. For those used to burning through cash on pay-per-click or other forms of advertising, it was music to their years.

3 Issues that Can Make you Hate Twitter

If that little blue bird makes you flinch, this post is for you. When you first set up a twitter account, you're prompted: Welcome to Twitter! Here are some people you might like to follow. They're usually celebrities, household names, or trusted companies. But where do you go from there?

How to Cook Up Online Marketing Results Like a TV Chef

If you like food, it is a great time to own a television. Not only are the cable channels filled with cooking competitions searching for the best professional and amateur chefs, but, are cooking shows all about entertainment, or is there something 'marketing' to be learned at the same time?

5 Online Marketing Details Companies Worry About A Bit Too Much

Even though the digital marketing world has pages and pixels instead of forests and trees, it's safe to say that business owners and executives still miss one for the other far more often than they should.

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How do Mobile Devices Change Your Approach to Inbound Marketing?

It has been known for some time that mobile devices like smart phones and tablets are being bought and activated at a frantic pace.

Is Your Business Website Having a Mid-Life Crisis?

Has your previously successful and profitable website stopped being interesting to customers in the way it once was, despite trying ineffective ways to gain attention?

3 of 21 New Rules of Content Marketing for Findability

...from my book, Findability: Why Search Engine Optimization is Dying.

Digital marketing insights.

Insights from Randy Milanovic, awarded Buzz Sumo's Top 100 Digital Marketing Influencer.