Is Your Business Website Collecting Dust?

When you use your own website every day, it can be hard to notice anything wrong with it. It looks just the way you wanted it to and nothing seems out of place, so why would you need to make any changes?

Fitting Premium Content Offers into Your Sales Funnel

The idea behind sales funnels has been with us for quite a while, and there isn't any big mystery about the way they're supposed to work: You create offers (like downloadable content) to get prospects interested, and then present successive offers and communications to engage them further.

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New Marketing Tool: Branching Workflows in HubSpot

What if the back end of your business website knew who your customers were, and automatically made decisions about how to classify them based on their activity on your website?

5 Things You Should Know About Guest Blogging Today

Guest blogging – on the right blogs – can be a powerful way to reach a new audience, gain new readers, and network within your market or industry.

5 Things to Love About the $3 Kindle Book Strategy

In the few years since Amazon first rolled out its Kindle publishing program, the book industry has been spinning on its head. Suddenly, it became convenient and affordable for writers to share their works, whether they were industry specialists (like me), first-time novelists, or even established writers and publishers. Think of these as your ultimate premium content offer.

To Blog or Not To Blog – Are Social Tools Ready Replace Them?

Will blogs soon go the way of wooly mammoths and bell-bottomed jeans? Some online marketing leaders certainly think so. In fact, many of them are giving up their blogs already, taking their content, fans, and inspirations to Google+ and other social venues. Should you do the same? Before we answer that question, let's take a quick look at a case for and against giving up your blog.

Don’t Be a Cretin (and 7 More Tips for a Better Web Presence)

It's not really a secret that the largely anonymous nature of the Internet brings out the very worst in some people. This isn't just true of chat rooms, social media, and multiplayer networks, though – the "I can get away with pretty well anything" frame of mind even affects social personalities and business marketers.

Are Marketers Overlooking the Most Important SEO Strategy?

Search optimization will always occupy a somewhat ironic place in my mind.

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47k Views + 244 Comments = what exactly?

A realm of endless possibilities, content marketing is a fascinating and rewarding field. The unpredictability of the feedback generated from a piece of content is a testament to its dynamic nature. Recently, I've had two experiences that led me to a profound realization about the true impact of content in the digital marketing world.

Are You Attracting Prospects or Just Looking for Attention?

Recently, I've taken a few of my social connections out to the virtual woodshed for posting (or from my perspective, over-posting) what I consider near meaningless or empty, low value content. Grumpy cats, goats, lions, famous quotes and other people's pictures, to name just a few: do they have any real significance beyond some very brief entertainment value?

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Going Deeper with SEO, Rich Snippets, and the Rel=Author Tag

A couple weeks back, I had the good fortune to co-host a luncheon with SEO superstar Tracey Nero (Woods), a former in-house search expert at MSN Microsoft.

Clickbait vs Curiosity

So You Wore Out Your Audience With Headline Trends… You Won't BELIEVE What Happens Next!

Are Longer Landing Pages the Key to More Conversions?

Amongst experienced online marketers there is an ongoing debate about whether short or long form landing pages are more effective.

Doing the Right Thing in the Digital Age

An interesting thing happens when technology allows for entirely new industries to be born. Innovation and creativity often work together in new and exciting ways, while at the same time accepted practices and philosophies are replicated or transferred from older business models.

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Am I Giving Away My Secret Sauce for High-ROI Websites?

When people first learn that I openly share my high-ROI business website strategies – even with peers (read: competitors) – it is often met with a bit of stunned silence. Then they wonder aloud why I would risk giving away my secrets. No doubt they harbour fears that sharing such important knowledge is pretty much a gift to my competition. But is it really?

Digital marketing insights.

Insights from Randy Milanovic, awarded Buzz Sumo's Top 100 Digital Marketing Influencer.