50k Views and 2k Shares From One LinkedIn Pulse Article?

Wouldn’t it be nice if every article was the source of tens of thousands of views, thousands of social shares, and a long list of engaging comments? What a wonderful bit of exposure that would be! Could it happen for you? It happened for me, and I think I know why.

Doubling Down on Duplicate Content

Not long ago, I shared my opinion that marketers were being overly worried about duplicate content, specifically for sharing their articles and posts in a variety of places.

Reach Your Audience Wherever They May Be

We all know by now that social media is an important part of building engagement, staying in touch with contacts, and for building our credibility. But can the mechanics of posting to multiple social destinations can get a little bit sticky?

8 Tips About Social Posting for Engagement

Most marketers realize that announcing and sharing their posts on social media sites like Twitter, Google+, or Facebook is an important part of attracting interest. Doing so allows you to alert your connections that you have new content to check out, and could even help jumpstart a conversation with the people you want to get to know.

3 Easy Ways to Foster Creativity in Your Company

Creativity is a popular subject in the business world, and a crucial element to any online marketing campaign. It’s also notoriously difficult to define and identify. So it was very interesting to those of us in the content creation world when Adobe – the leader in creativity-enhancing software – released a study on the way it works in organizations around the globe.

A Funny Thing Happened on the Way to Changing to a Newsletter Delivery Format

Danny Brown's recent decision to provide a newsletter subscription for his blog readers changed the way readers engaged with him. In this special guest post, he shares the results of that change in approach.

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Is Greed Motivating Your Media Buyer?

Can there be there a worse idea for your business than engaging in a traditional ad agency media buy? Typically, agencies buy space or air time in bulk (with client money), then either resell it to their clients at a higher rate, or, they set up an account to auto debit the client, and take a commission (20% is not uncommon) on the spend in addition to billing for creative work and consulting.

3 Examples to Help You Expand Your Market Reach

In this share, we're presenting three examples of how our founder Randy Milanovic has expanded our firm's market reach in some very significant ways. We're hoping they'll fuel your own desire to reach beyond your own blog to grow your network in the most positive ways.

Why White Glove Service Is No Longer Optional

Does your customer service set you apart from your competitors? That’s a trick question – I can almost promise you that it does, whether you want it to or not.

Bryan Kramer Puts the Human Back into Social Engagement

I had the distinct pleasure of interviewing Bryan Kramer last week to discuss his take on B2B, B2C, and his favourite, H2H (human to human). Bryan is the CEO of Pure Matter, an award-winning global digital agency based in Silicon Valley. He’s a social strategist and author of the acclaimed book Human to Human: #H2H.

Why Showing Beats Telling in Social Media

Recently, I shared a strikingly simple but elegant concept I picked up from Social Shake-Up in Atlanta, Human-to-Human or (H2H) communication from Bryan Kramer. Today, I’d like to give you another that really stuck out in my mind: showing beats telling.

Are You Outsourcing The Social Aspects of Your New Business Efforts?

One of the more common sentiments shared at Social Shake-Up in Atlanta – and a personal cause of mine – was the advice not to outsource your social media and customer relations communications to a third party.

Speak Human to Human in Social Media

Sometimes, you come across a marketing concept so simple and effective you wonder why everyone didn’t think of it ages and ages ago. I know I’m certainly not the only person who’s gotten that impression from Bryan Kramer, who spoke at Social Shake-Up in Atlanta.

Is This What the Collaborative Economy Looks Like?

The Collaborative Economy – a keynote at Social Shake-Up with Jeremiah Owyang – left an unexpected impression on me that’s had me thinking for weeks.

Are Your Big Words Causing Small Headaches?

How often do you think about the reading level of the men and women who read your web pages, blog posts, and downloadable offers?

Digital marketing insights.

Insights from Randy Milanovic, awarded Buzz Sumo's Top 100 Digital Marketing Influencer.