Digital marketing insights.

It's no secret that marketers and search optimization pros can be a bit obsessed with Google’s zoo of algorithm updates.

It's one of the very first questions we get, especially from those looking at the monthly subscription fee for HubSpot Marketing software. They are often used to free or low-priced subscription options. Let's take a look at what each means.

Negative reviews can be extremely tricky, especially during this time of the year.

You’ve probably noticed a small Lightning Bolt icon that’s been showing up all over the web. You see it in search results and social media posts as well, popping up on smartphones and tablets as a tiny-but-noticeable detail in the content you view.

As our clients and blog readers will know, Kayak's team members are big proponents of applying buyer personas to marketing goals in order to understand the various audiences on the receiving end of lead generation efforts.

Content may be king, but publishing content without structuring it is simply wasted effort. By strategically incorporating links, marketers can encourage click-throughs, improve page quality scores and keep visitors engaged.

We see blunders all the time in marketing, especially when people try to take shortcuts or listen to bad advice that ends up working against them. No matter what kind of decision you make, though, you can rest easy knowing that someone else has probably done worse.

Several times a week, I field calls from potential clients that are looking for a new website, a new content management system, or help with a new tool they've purchased that will help them to finally succeed online.

There is an expression activists use. It’s one I happen to love: Think Global, Buy Local.

It was 2010, and I was in the midst of recovering from a horrific battle with stage IV cancer. Getting back to work was a challenge, and I was grateful to the staff and clients who stayed with our (then) design firm throughout my battle with the “Big C” then they’ll ever know. Late in the year, however, we ran into a challenge with one of our most important developers.

Google has incorporated Penguin into their Core Algorithm. That's big news. Prior to last week, sites that had deployed black hat SEO strategies such as link farms and similarly shady tactics were penalized. Not any more.

Conducting keyword research is a bit rough these days. There are just so many people online, so many businesses, so many new startups and websites competing for Google search positions. Keywords are quickly monopolized, mercenary tactics and big budgets from multi-national corporations eating up all the good ones.

As regular visitors to the this blog will know, I hate it when online partners stretch the truth or hide the obvious to squeeze a few extra dollars out of their clients.

Google has announced that they'll be penalizing sites that use an interruptive pop-up, especially those that cover a significant amount of content.

When it comes the environment, some industries get all the attention. Automakers, energy companies, and chemical manufacturers come to mind. But, we’ve been thinking about starting a new trend in our own line of work. We think it’s time the world opted for environmentally-friendly website design for a change.