Digital marketing insights.

Marathons are long, hard, taxing and exhilarating races that require immense dedication and perseverance. Online marketing is no different. In fact, I’m even going to go one step further and say that online marketing isn’t just like a regular marathon, it’s more like one of the hardest marathons in the world. What makes it so hard? Let’s break it down.

Recently, a few of our more astute connections have noticed something interesting: in many cases, clicking on an image within a Google image search no longer takes you straight to the image or allows you to download it.

Regular readers and long time Kayak clients will know we are fans of HubSpot. We like the tools they create for marketers. We are an official partner even, and so it’s no surprise that a lot of the companies we work with end up utilizing their platform.

In the old days, somewhere between covered wagons and anti-spam legislation, it felt like it was every man for himself in the fight against the online casinos, Nigerian princes asking favours, and highly suspect 'enhancement' promises.

Ever wonder why you aren’t getting as many visits from Google or Bing as you used to? Maybe you just want to double check if that SEO specialist you've been paying is worth the money?

Technology changes constantly, but people have been people for millennia. From keeping the lid on a fishing hole to not sharing killer good content, human behaviour can be pretty predictable online or off.

In December 1999, I walked out of my final agency into life as an entrepreneur. Flush with $700 in my pocket, I saw nothing but possibilities. Before the door closed though, I learned my first lesson…

When you want to know how well your business website is really performing over time, nothing beats a good review of your analytics package.

Most marketers would say they know a bad website when they see one. The crazy fonts, cluttered layouts, and outdated animations are dead giveaways. And yet, we continually see surveys – like this one from Nielson – that show us how lots of organizations keep frustrating online visitors.

Are you an above-average marketer? Statistically speaking, you probably think so… even if the results of your most recent campaigns suggest otherwise.

If you don’t know a lot about the servers where your website is stored – or even which company you’ve purchased web hosting through – you certainly aren’t alone.

Back in 2013, I co-wrote a book with my friend and fellow Canadian marketer, Sam Fiorella, titled “Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media Marketing”.

When we look at human behaviour from the outside in, we come up against a recurring problem: we don’t know what we don’t know.

At some point in the last decade, a critical number of people started thinking about the kinds of side effects that might come with using too many pesticides, antibiotics, and other foreign substances to grow food.

In the digital marketing field, blogging holds a pivotal role. It not only boosts your lead generation and search ranking efforts but also serves as a platform for your voice, a gateway to your community, and a facilitator of communication with the world.