Upgrading or replacing your website should be as simple as choosing a new template, deciding on a colour scheme, and watching the visitors come flocking in from search engines and social profiles, right?

Not really.

In fact, the best analogy we can draw for rebuilding a business website is one of renovating an old house. If you've ever been through that process, then you already know it doesn't happen with the speed you see on TV. Instead, it involves assessing what you have to work with, keeping an eye open for hidden technical challenges, refining design or structural elements, and working away at it until you have something you can live with, or in.

Note that we aren't trying to dissuade you from upgrading your website. It is likely very necessary if your website has gotten out-of-date. What we’re saying, though, is that you shouldn't expect it to be a simple, 3-day process – and if another web designer tells you it is, you might want to take your business elsewhere.

To understand why, here are the major steps you'll have to follow to rebuild a new website from the ground up... [view full article on SocialMediaToday]

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