Digital marketing insights.

Crafting an effective Request for Proposal (RFP) is your first step in securing the right partner for your project, no matter the industry. Today I'll focus on crafting an RFP for a development project, but feel free to interpret this for your business. The advice works for all.

Today's article is a bit of a confession. How we grew too fast, and the pains that came with that. Our services and products were solid, team was talented, and customers appreciated us. So much, we grew 25x between 2011 and 2013. Yet, something was wrong, and we knew it.

Hardly a day goes by that clients don't ask about SEO. One way to improve your HubSpot site's performance is prerendering and serving static versions of web pages (not the same as caching). But, not all pages can be prerendered.

The Cost of Poor Quality (COPQ) is a powerful strategic tool that helps businesses identify, measure, and eliminate inefficiencies. Unlike vague discussions about improvement, COPQ provides a concrete, financial method of understanding exactly how process failures impact your organization's bottom line.

Imagine having a proven formula to inspire action, captivate audiences, and deliver compelling messages. That’s exactly what Alan Monroe, a communication professor at Purdue University, created in the 1930s: Monroe’s Motivated Sequence (MMS).

Speed is king. A slow visitor experience can break your website. Most websites on a CMS can become unbearably slow because they get too complex, causing excessive Document Object Model (DOM) size.

Imagine the first-ever marketer, eagerly hanging out a hand-painted sign in front of their farm house, a simple slab proclaiming goods for sale to passersby. Now, fast forward a few centuries.

Agencies want perfection. Developers want speed and reliability. And, clients just want to get it done. Among front end design and development approaches, Bootstrap and Pixel Perfect stand out.

People buy from people. Who they trust. Who won't jeopardize their job. Who will make them look good. And if they don't buy, will happily recommend others.

Whenever a customer's main contact changes there's a risk of miscommunication, overlooking important information, or having things fall through the cracks. When that happens, you've entered the danger zone.

A series of algorithmic demotions are discussed in the recently released (leaked?) Google docs. Descriptions are limited, but definitely worth a look so we can get some insight into how each impacts your SEO.

Like most website owners, you've probably invested heavily in search engine optimization (SEO) strategies to attract prospects and drive conversions. While SEO remains an important part of any digital marketing strategy, it's important to explore alternative approaches to boost lead generation.

Your small business's website serves as THE online touchpoint for many prospects. Done right, it can showcase what you do and drive conversions. One aspect that can significantly impact your website's success is user experience. And within user experience, is your site's navigation approach.

Following Ross Simmonds' lead... Ross is a Canadian marketer and content agency owner who's making a name for himself (and his agency) in Eastern Canada. He freely shares insights and learnings online. Recently, he'd been sharing good/bad AI prompts.

Understanding our customers has always been important. But how we've come to understand them – via persona identification – has undergone a significant evolution over time. Let’s take a look at that transformation, what it means for you.