Success Story

Messaging and Tech Upgrade

Refined Marketing and a Redesign Utilizing DropZone Pro Theme
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Better Messaging

Better Design

Better Tech

We suggested a redesign and new tech. Chris and Joel asked us to help them improve their website's optimization for a very specific target audience.

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Solve for the
Customer

The legacy website was more than a decade old. As was the way back then, it was too focussed on products and services.

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Improve
Everything

The redesign started with technology, but quickly expanded to strategy and optimizing the visitor experience.

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Leverage
Technology

Originally developed old school with custom coding, templates, and modules, redeveloping with a theme made perfect sense.

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Coach on
Strategy

With new knowledge comes new opportunities to grow. This client team was ready to learn new conversion techniques and apply them.

Redesign strategy supports messaging strategy. As it should.

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Z-Pattern Layout promotes easy scanning and comprehension.

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Hero presents the offer prompting action by those ready to convert.

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A simplified plan heads off questions about what happens next.

 

Loosely modelled after the popular StoryBrand Framework.

This site integrates our decades-long experience creating conversion-focussed lead generation and inbound marketing lead generation websites with next-generation DropZone Pro Theme functionality. Make your next website redesign or migration project your last mega-project by utilizing DropZone Pro Theme by Kayak.

Key Outcomes of the Project

1

Website Redesign and Conversion Improvements

2

Enhanced HubSpot Technology and Usability Upgrade

3

Future-Friendly and Ready for Marketing Campaigns

About the Client

Richards Mortgage Group

As licensed mortgage brokers, their job is to look after their clients' best interests and guide them to make informed decisions. Chris and Joel believe in clear communication, straightforward advice, and forward-looking approach to mortgage (and life) planning.  

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Redesign

Rewrite

Revive

Randy and his team are exceptional. We have worked with Kayak for a number of years including on a recent website redesign and they have always delivered top notch service, professionalism, and expertise. If you are serious about your inbound marketing strategy, you need these guys on your team.

- Joel Richards

joel
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Dig Deeper

It's amazing what we can learn when we ask the right questions about the customer. Things suddenly become actionable.

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Uncover Insights

What at first appeared to be an opportunity to redesign revealed itself more accurately to be more client-focussed.

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Improve Conversions

Utilizing conversion data, historical ideal client information, and Website visitor data, we were able to optimize.

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