Frequently Asked Questions About this Conversion Marketing Program
Are you going to do my job?
No, we’re not here to take over your role. Instead, we’ll coach you to deliver higher-quality messaging. We’ve been helping clients solve communication challenges since 1999, creating countless campaigns and facilitating hundreds of workshops. While we won’t do your job for you, we’ll provide the tools and expertise to help you succeed.
Is conversion strategy still inbound marketing?
Think of conversion strategy as a focused, short-term plan within the broader framework of inbound marketing. Conversion pages are where prospects land just before making a decision to engage or purchase. They arrive via referrals such as emails, social posts, or ads, and thus are already familiar with your brand, product or service. Conversion pages are designed for prospects who are near the end of their buyer’s journey and ready to take action. Those arriving from a topical search (without reference to your specific solution) are less qualified visitors than those coming from a point of reference.
Ideal client or persona—what’s the difference?
Your ideal client refers to the organizations you aim to work with, while personas represent the specific individuals within those organizations that you want to reach and communicate with. Personas base their decision-making on a combination of their role at the organization and the level of urgency they feel to take action.
Why should we hire you if we already know how to do this?
Even top athletes hire coaches because they want to improve and achieve more. Similarly, we bring specialized expertise to help you refine your strategies and elevate your results. Our guidance can help you unlock greater potential from your marketing efforts.
Our business is different. Have you worked in our industry before?
With experience working with over 700 organizations across various industries, it’s likely we’ve encountered challenges similar to yours. However, what truly matters is that we combine your insights with our marketing expertise to create tailored solutions that achieve more together than either of us could alone.
Why don’t you just do it for me?
Unlike traditional ad agencies that work out of sight and then pitch you on their work, we collaborate with you throughout the process. This ensures transparency—you’ll know what was done, why it was done, and how to replicate or improve upon it in the future (with or without us). By working together, we empower you to build on our success.
What’s the “starts at $9,800” thing? Why don’t you just give me a price?
Every organization is unique, with different challenges and team dynamics. Some problems require simple solutions; others are more complex. Our pricing reflects this variability. Like a good coach, we adapt our approach based on your specific needs.
What does the schedule and commitment look like?
Typically, weeks 1–3 involve workshops lasting 2–4 hours each, scheduled weekly to allow time for research, reflection, and implementation between sessions. Weeks 4–6 are customized based on what’s determined during the initial phase. Together, we’ll design a schedule that works for you.
How many leads can I expect as an outcome?
That depends. This program equips you with the skills and knowledge for sustainable lead generation over time—your results will grow as you apply what you’ve learned.
