Digital marketing insights.

In recent years, boxing has given up ground to a new combat sport, mixed martial arts. The overall idea remains the same: get two tough people in a ring and let them try to knock each other out, with high kicks, choke holds, arm bars and other types of moves now a standard part of the contest.

If you are taking the time to read this article, then you probably already know that search engine optimization is one of the cornerstones of most successful Internet marketing plans, and that understanding your markeitng personas is crucial to reaching prospects.

In a recent article, we looked at two distinct marketing strategies that companies can pursue that don't involve any form of conscious search engine optimization.

Flip on your television over the next few weeks, and you'll be reminded of the many heart-warming lessons of love this holiday season. Pay attention to the way shoppers and customers act, however, and you can learn a lot that can help you grow your business for any part of the year.

With a Grey Cup behind us, Canadian football fans are once again forced to turn our attention south. That means late-season NFL football, or the part of the year when most teams in the league are either making a push for the playoffs or figuring out how to start over next season.

Most of us have had that dreaded feeling that comes with realizing you forgot to buy a gift for someone who is on your list – sometimes it's even for your own best friend.

Finding your business website in search needn't be like finding a needle in a haystack.

How does SEO work?

Despite sounding very complicated and technical, search engine optimization is more about writing content and understanding the way people search than it is technical.

There are already lots of terms and buzzwords that factor into search engine optimization, so it's understandable if you aren't quite ready to start thinking about new ones just yet.

Given that they can determine the success or failure of your search engine optimization campaign (and possibly your Internet marketing campaign as a whole), it is surprising how little attention is often paid to keywords.

That's a good question. In fact, it's often the very first thing business owners and marketers want to know.

Pay-per-click advertising (or PPC for short) can seem like the perfect solution to the age-old problem of finding new business.

Are you getting the results you expected – or hoped for – from your online marketing plan?

If you are one of those people who walks into an auto mechanic's shop expecting to hear something that wouldn't be less clear if it was explained to you in Turkish (or some other language you don't speak), and then walks out spending twice what you expected, then you're ready to jump head first into the process of finding a business web design team.

Embarrassed by your website?

Regardless of whether you launched your online presence years ago or last week, it's important that you look through your pages from time to time and ensure that what you have on your site is still accurate, relevant, and putting your company in the best possible light.