Digital marketing insights.

Here at Kayak, we work with all kinds of businesses, and not all of them have an easy time explaining what they do for customers.

In recent years, it has become standard practice to talk about copywriting, video, and other online marketing ingredients as "content." That's useful shorthand, but it's also potentially damaging to your actual marketing efforts.

As friends, colleagues, and relatives, we have found hundreds of ways to use social media sites to enrich our lives.

A handful of retailers recently announced that they would be offering something of an almost unheard-of value: smart phones selling for a single penny.

With more than 100 million people accessing the web via iPhones, iPads, Droids, Blackberries and other smart phone-type devices, the market is just too big to ignore.

When you're running a small business, or even an established medium-sized organization, swimming against a tide of much larger companies can seem completely overwhelming. How do you even make a dent in the market when your competitors can outspend you 100 to 1?

It's not difficult to see why LinkedIn could be the most important social media site for any business or self-employed professional.

Whether you're a sports fan or not, you have to appreciate the parallels between what happens every year in professional football and the world of online marketing.

A lot of time and money are spent on improving a business's website search engine positioning – where it shows in search engine rankings for important keywords and phrases.

For every activity that humans pursue, Internet marketing included, there are going to be common mistakes that many (if not most) people are going to make.

What are you really trying to accomplish with your web campaign?

Lots of businesses are worried about new competitors – and bigger budgets – coming at them, and their fear is understandable.

Unless you have a substantial Internet marketing budget, it can be difficult for a new website to find visitors.

It's surprising how few businesses make real resolutions for their Internet marketing plans. After all, what better way to heat up your bottom line than by gaining more customers over the Internet in 2013? That seems like a big missed opportunity, so in case you haven't made yours for 2013, here are a dozen you can borrow from us:

Online marketing targets are more easily hit when you know what to measure.