Digital marketing insights.

Automation has become a hot topic in recent years, and for good reason: It represents the next logical evolution in finding customers through the Internet.

If you could somehow gather dozens and dozens of executives, CEOs, and other business decision-makers into a room together and ask them how important Internet marketing is to a company, the answers you get would likely range somewhere between "very" and "extremely."

From time to time, we come across debates about whether bigger is actually better when it comes to business websites.

Having a search engine optimized business website is a little bit like running a marathon, or writing a novel: Lots of people want to have the finished achievement, but don't look forward to the time and effort it would take to make it happen.

Although we are big fans of web analytics, it is sometimes important to remind clients that more information doesn't always lead to better predictions or decisions (just ask your local weather reporter).

Here at Kayak, we work with all kinds of businesses, and not all of them have an easy time explaining what they do for customers.

In recent years, it has become standard practice to talk about copywriting, video, and other online marketing ingredients as "content." That's useful shorthand, but it's also potentially damaging to your actual marketing efforts.

As friends, colleagues, and relatives, we have found hundreds of ways to use social media sites to enrich our lives.

A handful of retailers recently announced that they would be offering something of an almost unheard-of value: smart phones selling for a single penny.

With more than 100 million people accessing the web via iPhones, iPads, Droids, Blackberries and other smart phone-type devices, the market is just too big to ignore.

When you're running a small business, or even an established medium-sized organization, swimming against a tide of much larger companies can seem completely overwhelming. How do you even make a dent in the market when your competitors can outspend you 100 to 1?

It's not difficult to see why LinkedIn could be the most important social media site for any business or self-employed professional.

Whether you're a sports fan or not, you have to appreciate the parallels between what happens every year in professional football and the world of online marketing.

A lot of time and money are spent on improving a business's website search engine positioning – where it shows in search engine rankings for important keywords and phrases.

For every activity that humans pursue, Internet marketing included, there are going to be common mistakes that many (if not most) people are going to make.