Digital marketing insights.

We'll be the first ones to admit it: we absolutely love automated lead generation systems. It's what we do, but you could almost say it's what we live for.

One of the most interesting things about Internet marketing in 2013 is that just about everyone does it.

Experience has taught most of us that politicians generally fall into two categories: those who devoted their lives to public service and their families before taking office, and the army of others who would rather that we don't look too closely into their past.

If you are like most business leaders, you've probably heard the term "sales funnel" more times than you can remember, even if you don't have a sense of the exact meaning, or how it applies to Internet marketing.

Google is no stranger to surprise announcements and algorithm changes, but this morning’s might be the most unexpected in the company's history.

Although we may not have advanced degrees in psychology (okay, some of our team does), we feel confident in making a sweeping diagnosis of the traditional marketing industry: the dynamics of client-vendor relationships are all wrong.

Can anything about Internet marketing really be 1,000 years old? That might seem like an impossibility, but we certainly think so.

When most organizations decide they need a new website (or web presence), they imagine things in two distinct steps...

Specifically, everybody wants to attract more leads online, but not everyone understands what that really means, or how to define online success.

Have you ever been to a seminar or training session on customer service, only to see one of your coworkers screaming at a client on the phone two days later?

Automation has become a hot topic in recent years, and for good reason: It represents the next logical evolution in finding customers through the Internet.

If you could somehow gather dozens and dozens of executives, CEOs, and other business decision-makers into a room together and ask them how important Internet marketing is to a company, the answers you get would likely range somewhere between "very" and "extremely."

From time to time, we come across debates about whether bigger is actually better when it comes to business websites.

Having a search engine optimized business website is a little bit like running a marathon, or writing a novel: Lots of people want to have the finished achievement, but don't look forward to the time and effort it would take to make it happen.

Although we are big fans of web analytics, it is sometimes important to remind clients that more information doesn't always lead to better predictions or decisions (just ask your local weather reporter).