Digital marketing insights.

"There are real threats out there, and there's a lot to be cautious about."

In a recent post, we shared one of our little online marketing secrets: that we are willing to do things like create cardboard cutouts of our best customers to help us better understand them and remember their needs.

In television crime dramas, detectives draw painstaking detail from victim interviews, drawing one little piece of information after another until that "ah ha" moment where the sketch artist puts them together and the guilty culprit is identified.

Have you ever had that sinking feeling that comes with realizing you didn't plan ahead the way you should have?

As social media marketing has gotten bigger, and more prevalent, it has also gotten more involved.

Search engine optimization is always an important topic in our industry because it's something that tons of businesses rely on to generate sales opportunities, while at the same time being a quickly moving target.

How effective is your social media marketing plan… and before you mentally answer that question, let us ask another one: How do you know?

We've reached the point where there truly is an app for almost everything, and yet most businesses aren't making great use of the ones that could actually help them to sell more and develop stronger customer relationships.

We've shared a lot of our ideas about social media marketing, along with some tips for turning your Facebook, LinkedIn, Google+, and Twitter profiles into sources of new traffic and sales opportunities. Today, we want to recap some of our best advice for those of you who might have missed it.

Just as every celebrity chef has a cookbook on the market (or a dozen cookbooks on the market), KAYAK's founder and president, Randy Milanovic, has just finished a concise e-book – available on Amazon's Kindle store now – with some great content marketing advice.

What is the sound of one keyword clapping? Can Google itself create a site so large that it can't even be indexed? Can any marketer ever step into the same algorithm twice?

In a perfect world, every business would find the perfect web firm that's right for them within minutes, and then the two would go on and on, growing together over the course of several years.

Predicting the future of anything is always a risky business, and that's especially true when you're trying to read some of the world's brightest minds. Nevertheless...

Now that everyone's favorite fake ad man has returned with the Mad Men premiere, business owners around the country will go back to asking themselves why they can't have someone like that guy managing their campaigns. After all, if you had Don Draper's charisma and passion to work with, your marketing results would have to improve… right?

Losing weight and getting in shape is a goal for millions of people. But, despite their desire to lead a healthier lifestyle, many find that they aren't able to accomplish those goals by exercising at home, or picking up a few books on fitness and nutrition.