Digital marketing insights.

At Kayak, we constantly emphasize to our clients that they need to be leaders in producing online content and expressing new ideas within their market or industry.

With the initial rollout of the Google Penguin update more than a year behind us, you would think it would be "old news," especially in the rapidly shifting world of Internet marketing.

For creators, causes, and even entrepreneur dreamers, crowdfunding might be the best concept ever introduced to the Internet.

Content marketing, with its combination of tried-and-true tactics and creative philosophies, sometimes feels like a bit of a mystical art. In fact, it occasionally reminds us of those old, campy kung fu movies where enlightenment could be found simply by speaking to a master who lived on top of a mountain pass guarded by a thousand grueling steps.

On our blog, and most others that deal with the topic of social media marketing, it's all about the pieces, tools, and tactics. But, because sites like Facebook and Twitter are all about impressions and relationships, the tactics only tell part of the story.

"There are real threats out there, and there's a lot to be cautious about."

In a recent post, we shared one of our little online marketing secrets: that we are willing to do things like create cardboard cutouts of our best customers to help us better understand them and remember their needs.

In television crime dramas, detectives draw painstaking detail from victim interviews, drawing one little piece of information after another until that "ah ha" moment where the sketch artist puts them together and the guilty culprit is identified.

Have you ever had that sinking feeling that comes with realizing you didn't plan ahead the way you should have?

As social media marketing has gotten bigger, and more prevalent, it has also gotten more involved.

Search engine optimization is always an important topic in our industry because it's something that tons of businesses rely on to generate sales opportunities, while at the same time being a quickly moving target.

How effective is your social media marketing plan… and before you mentally answer that question, let us ask another one: How do you know?

We've reached the point where there truly is an app for almost everything, and yet most businesses aren't making great use of the ones that could actually help them to sell more and develop stronger customer relationships.

We've shared a lot of our ideas about social media marketing, along with some tips for turning your Facebook, LinkedIn, Google+, and Twitter profiles into sources of new traffic and sales opportunities. Today, we want to recap some of our best advice for those of you who might have missed it.

Just as every celebrity chef has a cookbook on the market (or a dozen cookbooks on the market), KAYAK's founder and president, Randy Milanovic, has just finished a concise e-book – available on Amazon's Kindle store now – with some great content marketing advice.