Digital marketing insights.

If that little blue bird makes you flinch, this post is for you.

When you first set up a twitter account, you're prompted: Welcome to Twitter! Here are some people you might like to follow. They're usually celebrities, household names, or trusted companies. But where do you go from there?

If you like food, it is a great time to own a television. Not only are the cable channels filled with cooking competitions searching for the best professional and amateur chefs, but, are cooking shows all about entertainment, or is there something 'marketing' to be learned at the same time?

Even though the digital marketing world has pages and pixels instead of forests and trees, it's safe to say that business owners and executives still miss one for the other far more often than they should.

It has been known for some time that mobile devices like smart phones and tablets are being bought and activated at a frantic pace.

Has your previously successful and profitable website stopped being interesting to customers in the way it once was, despite trying ineffective ways to gain attention?

...from my book, Findability: Why Search Engine Optimization is Dying.

Images have always had a unique kind of sales and marketing power, if only because the human eye is trained to pick up on visuals faster than on text or abstract ideas.

We spend a lot of time on our blogs advising business owners to stay away from the darker sides of Internet marketing and search optimization.

The chances are good, if you read our articles on an ongoing basis, that you're here looking to learn more about the best ways to promote your company and grow your business online.

Here at Kayak, we are big fans of LinkedIn (arguably the most important social media site for some types of businesses and professionals), as well as anything that reduces spam.

With spammers getting better at disguising what they do, are you confident you can identify every piece of spam that comes through?

Back by popular demand... these are the types of websites that both marketing and sales managers dream about. We've brought back 9 of the top bits of know-how every web marketer should observe.

In some ways, it's too bad that the ancient Romans, Greeks, and Egyptians aren't still around. With gods that represented everything from the weather to favorite sporting events, they might have had a field day with Google.

If you want to dominate your market, have lots of inbound sales opportunities coming from your website, and generally carry online marketing to its fullest potential, then it won't be long before you'll come across the advice to "become a thought leader in your industry."

If you run a successful business for long, you're bound to run into a competitor you just can't stand.