Digital marketing insights.

Current Kayak clients and regular blog readers will already know that we are huge fans of "attractive" marketing, and do our best to avoid interruptive tactics. But until now, we haven't taken the time to spell out exactly why.

In some ways, doing business over the Internet (or starting new business relationships online) represents something of a Catch-22 for customers and clients.

"Customer engagement" has become a popular buzzword in the online marketing industry in recent years, even inspiring a number of books and seminars designed to help creators and their clients get buyers more emotionally invested in companies and products.

Most business people realize by now that search optimization (and by extension, a big degree of success or failure in Internet marketing as a whole) comes down to having strong content and a good link profile.

It's no secret that images can be more powerful than words in marketing, but most companies don't understand how to use visual presentations to create an impact that lasts longer than a single momentary impression.

Guest blogging should be a staple of any online marketing plan, since it allows you to instantly attract new readers and build credibility for your ideas.

Twitter, like Facebook before, has become such a ubiquitous part of our world that nearly everyone, from tech-savvy teens to web-weary senior citizens, knows what tweets are and how they're used.

It is a rough time to be a sports fan. It doesn't matter what league or game you prefer, athletes are being busted left and right for cheating in the pharmaceutical sense, turning to experimental medications (and worse) just to gain a competitive edge.

The world isn't flat, there is no fountain of youth to be found in Florida, and drinking snake oil isn't going to give you any superhuman powers. Strange as it might seem, however, these were all once popular enough beliefs to get people to go to pretty great lengths (or part with big chunks of their own savings) just to find out.

Just a few years ago, a lot of business owners discovered something great about basic social media marketing: Once you have your profiles set up, it's largely a matter of investing time, rather than money. For those used to burning through cash on pay-per-click or other forms of advertising, it was music to their years.

If that little blue bird makes you flinch, this post is for you.

When you first set up a twitter account, you're prompted: Welcome to Twitter! Here are some people you might like to follow. They're usually celebrities, household names, or trusted companies. But where do you go from there?

If you like food, it is a great time to own a television. Not only are the cable channels filled with cooking competitions searching for the best professional and amateur chefs, but, are cooking shows all about entertainment, or is there something 'marketing' to be learned at the same time?

Even though the digital marketing world has pages and pixels instead of forests and trees, it's safe to say that business owners and executives still miss one for the other far more often than they should.

It has been known for some time that mobile devices like smart phones and tablets are being bought and activated at a frantic pace.

Has your previously successful and profitable website stopped being interesting to customers in the way it once was, despite trying ineffective ways to gain attention?