Not long ago, I wrote an article that suggested, in some very rare cases, that businesses might be better off throwing away an existing web site and moving their focus to a brand-new domain.
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Not long ago, I wrote an article that suggested, in some very rare cases, that businesses might be better off throwing away an existing web site and moving their focus to a brand-new domain.
Read MoreOne of the best ways to succeed online, and just about any other endeavour in life, is to study your craft with an aim to improve each and every day. That's a time-tested philosophy, and one that we wholeheartedly embrace here at Kayak.
Read MoreCould your online marketing company be dying to get rid of you and find a little space to breathe?
Read MoreLately, Google's Hummingbird update has been a hot topic on the web for marketers and SEOs alike. But, we wonder whether this should actually be news at all – Google changes its algorithm all the time.
Read MoreThey say you can’t judge a book by its cover, but you certainly can decide whether or not to read a piece of content by the way its title is written – often in a second or two.
Read MoreIf you're like me, when it comes to your readers, you never want them to feel there's a barrier to communication.
Read MoreOne of the greatest things about online marketing is that there is always something new to learn. Of course, learning never comes without effort. That means anything you can do to shorten the curve, is great for your business.
Read MoreSince our launch in 2011, we've been able to overtake an impressive list of established digital agencies and SEOs on Google's rankings, and helped the vast majority of our clients to dramatically increase the numbers of leads they're generating through their own sites as well.
Read MoreIt's probably not a coincidence that Google likes to choose cute, cuddly animals and delicate birds to name its search algorithm updates after.
Read MoreThere are a lot of things that most people would like to do, even if they aren't getting started with them at the moment. For example, many people have dreams of running a marathon, writing a novel, or learning a second language. And yet, they never seem to find the time or motivation to take action. Perhaps nowhere is this more damaging than when it comes to online marketing.
Have you ever wanted to learn how to do something new, but just couldn't pick it up on your own? There's a new tool out there to allow you to get live video help – sometimes instantly. You see, Google launched a new use of its Hangouts feature that has huge potential for remarkable prospect-attracting power.
Read MoreSanctuary Networking Community Interview of Randy Milanovic by Mark Vang
Read MoreInbound lead generation campaigns look a lot like fishing trips: build a great website (find a stream), attract traffic (cast your lure), get visitors to sign up for offers (set your hook), and then cultivate the relationship (reel time). It's a format that has worked for thousands of companies, including our own online marketing clients.
Read MoreWe have shared a lot of advice lately about marketing personas, and specifically how we use them to get to know more about our best customers, and how the insights we gain from them affect online marketing messages.
Read MoreIf you are familiar with our blog, or our approach to online marketing, then you already know why we attach so much importance to marketing personas.
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