Digital marketing insights.

Upgrading or replacing your website should be as simple as choosing a new template, deciding on a colour scheme, and watching the visitors come flocking in from search engines and social profiles, right?

In the last few months, we've shared some of our thoughts around the process of moving websites from one domain to another, and even when to start over altogether.

Since the idea was first introduced and rolled out, I've been a huge fan of the Google Authorship program. Recent updates to Authorship, however, are raising some eyebrows.

The navigation structure of a website is pretty easy to overlook. After all, most people are going to be able to get from one page to another pretty quickly, right?

Honest, unfiltered engagement is crucial to online success. But, like much of human communication, it can be a mixed bag.

Not long ago, I wrote an article that suggested, in some very rare cases, that businesses might be better off throwing away an existing web site and moving their focus to a brand-new domain.

One of the best ways to succeed online, and just about any other endeavour in life, is to study your craft with an aim to improve each and every day. That's a time-tested philosophy, and one that we wholeheartedly embrace here at Kayak.

Could your online marketing company be dying to get rid of you and find a little space to breathe?

Lately, Google's Hummingbird update has been a hot topic on the web for marketers and SEOs alike. But, we wonder whether this should actually be news at all – Google changes its algorithm all the time.

They say you can’t judge a book by its cover, but you certainly can decide whether or not to read a piece of content by the way its title is written – often in a second or two.

If you're like me, when it comes to your readers, you never want them to feel there's a barrier to communication.

One of the greatest things about online marketing is that there is always something new to learn. Of course, learning never comes without effort. That means anything you can do to shorten the curve, is great for your business.

Since our launch in 2011, we've been able to overtake an impressive list of established digital agencies and SEOs on Google's rankings, and helped the vast majority of our clients to dramatically increase the numbers of leads they're generating through their own sites as well.

It's probably not a coincidence that Google likes to choose cute, cuddly animals and delicate birds to name its search algorithm updates after.