Digital marketing insights.

Amongst experienced online marketers there is an ongoing debate about whether short or long form landing pages are more effective.

An interesting thing happens when technology allows for entirely new industries to be born. Innovation and creativity often work together in new and exciting ways, while at the same time accepted practices and philosophies are replicated or transferred from older business models.

Following are four summaries of well-shared SocialMediaToday.com posts, along with links to each article...

In the world of online marketing, it's amazing how often things like "general advice" and "best practices" make the quick but substantial leap into immutable truth.

Here's what's making waves at KAYAK this week.

If you've ever had the feeling that online marketing is great but learning about it is a chore, then I have an awesome resource to share with you today.

Mr. Spock famously decreed that "the needs of the many must outweigh the needs of the few." It's a great quote, and a rather selfless philosophy when you're trapped next to a spaceship’s overheating reactor. However, in the world of online marketing, it's quite an outdated point of view.

While rich snippets might sound like something you'd come away with in a smash-and-grab at your local check-cashing store, they’re actually an extremely valuable part of your business website.

In an effort to spread Kayak's message of peace, love, and creating really awesome lead generation business websites, we occasionally contribute as regular columnists to other noteworthy blogs.

Clients generally love us, and our competitors generally hate us. Oddly enough, most feel the way they do for exactly the same reason...

A really great read on the future of search engine optimization.

For a lot of companies with checkered SEO pasts, the idea of disavowing links seems like the Internet equivalent of a pardon from the governor. That's probably why so many web masters are rushing to disavow poor-quality links, and why the practice has quickly become standard in our industry.

It can be tough for marketers to balance the need for doing with the necessity of thinking and planning, which is why so many companies have great strategies that they never really get around to executing.

A lot of behaviour theory is built on the assumption that we’ve learned all of the most important things as children. This acceptance of a pre-programmed way of thinking can cause us to make and repeat mistakes.