Digital marketing insights.

Here's what's making waves at KAYAK this week.

If you've ever had the feeling that online marketing is great but learning about it is a chore, then I have an awesome resource to share with you today.

Mr. Spock famously decreed that "the needs of the many must outweigh the needs of the few." It's a great quote, and a rather selfless philosophy when you're trapped next to a spaceship’s overheating reactor. However, in the world of online marketing, it's quite an outdated point of view.

While rich snippets might sound like something you'd come away with in a smash-and-grab at your local check-cashing store, they’re actually an extremely valuable part of your business website.

In an effort to spread Kayak's message of peace, love, and creating really awesome lead generation business websites, we occasionally contribute as regular columnists to other noteworthy blogs.

Clients generally love us, and our competitors generally hate us. Oddly enough, most feel the way they do for exactly the same reason...

A really great read on the future of search engine optimization.

For a lot of companies with checkered SEO pasts, the idea of disavowing links seems like the Internet equivalent of a pardon from the governor. That's probably why so many web masters are rushing to disavow poor-quality links, and why the practice has quickly become standard in our industry.

It can be tough for marketers to balance the need for doing with the necessity of thinking and planning, which is why so many companies have great strategies that they never really get around to executing.

A lot of behaviour theory is built on the assumption that we’ve learned all of the most important things as children. This acceptance of a pre-programmed way of thinking can cause us to make and repeat mistakes.

Upgrading or replacing your website should be as simple as choosing a new template, deciding on a colour scheme, and watching the visitors come flocking in from search engines and social profiles, right?

In the last few months, we've shared some of our thoughts around the process of moving websites from one domain to another, and even when to start over altogether.

Since the idea was first introduced and rolled out, I've been a huge fan of the Google Authorship program. Recent updates to Authorship, however, are raising some eyebrows.

The navigation structure of a website is pretty easy to overlook. After all, most people are going to be able to get from one page to another pretty quickly, right?

Honest, unfiltered engagement is crucial to online success. But, like much of human communication, it can be a mixed bag.