Success Story

Website Migration into HubSpot CMS for ATB Ventures

Website migrations are more than copy & paste. Especially when URLs change.
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Child Themes

Page Layouts

Content Migration

URL Redirects

There was a day when redesigning and relaunching a website meant starting with HTML and building from the ground up. Thankfully, that's no longer the case.


HubSpot's Content Hub enables no-code editing, theme capabilities, and multi-theme support. These make modern website migrations easier – as long as you have a process.

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Create a Child Theme

Those familiar with the WordPress world are more likely to understand the critical role of child themes. These contact "differences" from the parent theme. That way, your changes remain, even if the parent theme is updated.

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Confirm Responsive Design

Responsive design won the battle against separate mobile versions of sites. But, not all themes are developed with responsive design in mind.

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Consistent Page Layouts

With drag & drop no-code editors, marketers can pretty much design anything they want. It's a double-edged sword at times, as not all layout decisions are good UI/UX decisions. 

Redirects are a Website Migration's Best Friend

When a website address is changed, Google and other search engines need to know. If they don't – and someone attempts to visit the old address – a 404 error occurs. While it's not the end of the world, it is an error. Errors send a message to both visitors and search engines that your site has issues, and perhaps by extension, that you aren't paying attention to the details. Rankings suffer. Your reputation suffers. All of that can be avoided by carefully documenting legacy and new addresses and setting redirects that take visitors and search engines to the new address instantly - at no cost to SEO scores.

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Plan Ahead

Ensure legacy URLs are documented, plan for content edits, collaborate.

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Avoid Errors

With redirects in place, visitors and search engines find pages easily.

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Quality First

Use quality themes, select UX-friendly layouts, redirect modified URLs.

Key Outcomes of this Project

1

Custom Brand

2

User Editable

3

SEO Optimized

About the Client

ATB Ventures

Driving growth and innovation across Canada’s financial landscape through strategic, collaborative partnerships and investments.

atb-logo

 

Book a Website Chat

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Plan

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Proof

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Deliver

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