Kayak Marketing | Unified Strategy

Helping you succeed, with or without us.

1

Solve for the Client

 

Making recommendations based on your success – not our revenue – is rule number one. We'll never attempt to sell you anything you don't need. We may even try to talk you out of doing something that we think might weaken your chances for success. We've seen pretty much everything and will bring our experience to your side as a partner in your success.

Ethics Matter

2

Share Strategies

 

We've been "doing" marketing for decades – well before the Internet – from a time when branding, reputation, authenticity, and relationships mattered. Before gimmicks. Before fire-sales. Before smoke & mirrors. A time when real human to human strategies existed. We've often been accused of sharing the secret sauce. That's because we do.

Relationships Matter

3

Empower Everyone

 

There's a reason our teachers wanted to see the work we did to arrive at an answer as much as seeing the answer itself. Doing the work ensures errors are caught and understanding is gained. Without the work, there's nothing to fix. Now consider your relationship with your agency. Do you see or participate in the work? If not, that might be a problem.

Collaboration Matters

As it turns out, we aren't the only ones who like this kind of approach, as confirmed by international press many times over the years. Plus, in 2013, we were finalists in the 2013 Small Business Awards with the Calgary Chamber of Commerce for Breakout Business and Small Business of the Year.


Meet our Core Team

1

Randy Milanovic
CEO, CMO

 

30-year veteran, Randy oversees all sales and marketing, visual design, consulting and coaching efforts with our clients.

2

Paul Trieu
Operations Lead

 

Paul leads business operations and project management for Kayak Marketing. Paul has been with Kayak since 2003.

3

John Laprairie
Technical Lead

 

Just when we think we're stumped, John figures it out. He's skilled in all matters code, leading Kayak's dev efforts.

Collaboration is core to success. Failing to work closely with your agency partner means they hold all of the cards while you pay retainers. That's not our model. We prefer to work collaboratively towards shared success.

Invaluable help maximizing our HubSpot tools and strengthening our content strategies. Kayak's team has class-leading capabilities.

The team went over and above to ensure that we were set up for long term success. Kayak is now a trusted partner that I would highly and heartily recommend.

- Lori Dundass, Associate Director, Business Marketing, ATB Capital Markets

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Kayak's approach involved a lot of hands-on learning and knowledge transfer, which we really liked. And, that was the actual reason we selected Kayak.

We have worked with Kayak for a number of years including on a recent website redesign and they have always delivered top notch service, professionalism, and expertise.

- Joel Richards, Richards Mortgage Group

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The longevity of our partnership speaks volumes. After 14 years, I'm as enthusiastic about working with Kayak as ever, and look forward to continuing our collaboration.

- Kev Burns, Kev Burns Learning

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Let's get everything working, together.

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What does Kayak Marketing do and how did you start it?

History:

  • Launched Kayak in 2011 (Inc in 2006)
  • HubSpot Solutions Partner (since 2011)
  • Small Business of the Year Finalist (2013)
  • Breakout Business Finalist (2013)
  • Ernst & Young Entrepreneur of the Year Nominee (2015)
  • HubSpot Platinum Partner (2018)
  • DropZone Pro Theme launched (2023)

Offering:

  • RevOps Consulting
  • Markting Consulting and Services
  • HubSpot Guided Client Onboarding
  • HubSpot Objectives-based Onboarding
  • HubSpot Website Design & Development
  • HubSpot Website Migration
  • HubSpot CMS Developer Theme (DropZone Pro)
  • Sales & Marketing Consulting
  • WordPress Website Design, Migration, and Development
  • WordPress VPS/Managed Hosting

Recent accomplishment:

In July 2023, we launched the DropZone Pro (developer) Theme for HubSpot CMS with a goal of saving clients on the time and cost related to website migrations, redesigns, and custom design & development projects on HubSpot. Now, and into the future.

What was the biggest rock to move on your journey?

In 2011, we shifted away from the traditional agency "done-for-you" model to a "done-with-you" approach. In doing so, something big happened. Hourly rates and project proposals evaporated. What appeared in their place was a collaborative approach to helping clients grow. For some, this meant better job security for their staff. For others, it meant entering new markets or growing their share of an existing market. With the convergence of agency and consultancy models, a significantly improved perception of value – and revenue – arose. We were no longer seen as a vendor, but as a partner. Instead of being viewed as a cost, we are seen as an investment. Switching to an agency-as-consultancy approach created a fundamental shift in the nature of our client relationships, for the better.

What's new at your agency right now?

Thanks to the Covid years, we learned that our team members are happier (and more productive) not having to commute 30-minutes in heavy traffic twice a day. We successfully went remote, swapping the drive time for family time, reading time, and play-with-the-dogs time.


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In the spirit of reconciliation, we acknowledge that we live, work and play on the traditional territories of the Blackfoot Confederacy (Siksika, Kainai, Piikani), the Tsuut’ina, the Îyâxe Nakoda Nations, the Métis Nation (Region 3), and all people who make their homes in the Treaty 7 Region of Southern Alberta.