It's time to stop hoping for leads and start generating revenue. Here's how:
Team Alignment
Marketing, sales, and customer success teams often work in silos. Aligning them allows you to standardize workflows, leverage analytics, and get everyone working in unison.
When your team members are working from the same playbook, your customer experience improves.
Tailor marketing messages and how you present them to specific prospects (real people, not generic audiences). Doing so helps build trust, which is critical to them taking action.
When you craft offers specifically to your best prospects, they'll hear it, trust you, and want to respond.
Your website should do more than look good. It should enhance your customers' experience, facilitate data collection, and be able to adapt quickly without a redo project.
When you deploy a smarter website, it becomes part of your lead machine, not just the pretty front end.
Failing to implement sound strategies, technologies & unified processes that promote conversions results in lost deals and high costs.
Invaluable help maximizing our HubSpot tools and strengthening our content strategies. Kayak's team has class-leading capabilities.
The team went over and above to ensure that we were set up for long term success. Kayak is now a trusted partner that I would highly and heartily recommend.
Kayak's approach involved a lot of hands-on learning and knowledge transfer, which we really liked. And, that was the actual reason we selected Kayak.
We have worked with Kayak for a number of years including on a recent website redesign and they have always delivered top notch service, professionalism, and expertise.
The longevity of our partnership speaks volumes. After 14 years, I'm as enthusiastic about working with Kayak as ever, and look forward to continuing our collaboration.
Let's get everything working together.
Failing to implement effectively means repeated lost opportunity and bloated costs.
We’ve spent decades working with businesses just like yours to align teams, refine processes, and leverage data gained from smarter marketing efforts that improve lead generation. We’re expert consultants focussed on your success. We’ve seen the challenges you face countless times, and know how to solve them. Our work spans thousands of projects with more than 700 organizations since 1999. We bring considerable, proven expertise to you side.
We asked Future Values' owner where his best clients came from. 'LinkedIn,' he replied. To confirm, he traced back to the source to discover that leads made contact via LinkedIn, but were actually referrals. Thus, accountants made more sense to market to, as a source of high quality referrals.
MiniBulk bags discovered that product quality and stock on hand (while high on the list) weren't their prospect's primary concern. Avoiding downtime is, because bag failure or lack of bags means their plant stops operating. The difference is in messaging that addresses what really matters to them.
Evans Consoles needed to update their website to look different from their other sites while being easy to manage. The tech stack had to be the same so users could toggle between sites. The solution: a shared theme with branded variants followed with a site migration conducted live.
Converting a high rise tower from condominiums into rental units takes completely new thinking. A new target audience was determined, marketing created new messaging, and the tower rented out in record time despite the presence of considerable competition in the community.
When your supply chain is five layers deep, you might never know who your customer/end user is. Messaging becomes less about the product and more about why others might promote your product. Identifying motivations at all levels of the supply chain is critical. Conversational fluency is the key.
WordPress websites owners often set aside budgets for technical maintenance, security patching, and plugin updates. All of which can be a huge distraction from sales and marketing. So we took the tech in-house. Clients can now do their thing, without having to deal with tech headaches.
